AdTechTalent
Insights
SkillsData report

Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

Choose a role to recalculate every count and percentage. The selected profile is saved in the URL.

Based on 840 active AdTech job postings for sales.

Active jobs analyzed

840

Published and not expired

Distinct skills

842

After normalization and exclusions

Profile

Sales

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1SalesForce160 active jobs19% of jobs
  2. #2DSP109 active jobs13% of jobs
  3. #3Programmatic Advertising106 active jobs12.6% of jobs
  4. #4Excel92 active jobs11% of jobs
  5. #5CRM74 active jobs8.8% of jobs

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

DSP + SSP

54 jobs · 6.4% of sales

Excel + PowerPoint

39 jobs · 4.6% of sales

DSP + Programmatic Advertising

33 jobs · 3.9% of sales

Excel + SalesForce

30 jobs · 3.6% of sales

CRM + SalesForce

27 jobs · 3.2% of sales

DSP + Programmatic

27 jobs · 3.2% of sales

Programmatic Advertising + SalesForce

27 jobs · 3.2% of sales

CTV + Programmatic Advertising

26 jobs · 3.1% of sales

What the current data shows

  • SalesForce is the most frequently requested skill for sales, appearing in 19% of active jobs.
  • DSP ranks second with 109 active job mentions.
  • DSP and SSP are the most common qualifying skill combination, requested together in 54 jobs.

Put these skills to work

Find your next opportunity in AdTech.

Browse active roles across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.