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SkillsData report

Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

Choose a role to recalculate every count and percentage. The selected profile is saved in the URL.

Based on 504 active AdTech job postings for product.

Active jobs analyzed

504

Published and not expired

Distinct skills

1,382

After normalization and exclusions

Profile

Product

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1AI132 active jobs26.2% of jobs
  2. #2Machine Learning75 active jobs14.9% of jobs
  3. #3SQL68 active jobs13.5% of jobs
  4. #4Figma46 active jobs9.1% of jobs
  5. #5Salesforce40 active jobs7.9% of jobs

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

AI + Machine Learning

50 jobs · 9.9% of product

Python + SQL

34 jobs · 6.7% of product

DSP + SSP

27 jobs · 5.4% of product

AI + DSP

22 jobs · 4.4% of product

AI + Programmatic Advertising

21 jobs · 4.2% of product

AI + ML

20 jobs · 4% of product

AI + SSP

18 jobs · 3.6% of product

Power BI + Tableau

18 jobs · 3.6% of product

What the current data shows

  • AI is the most frequently requested skill for product, appearing in 26.2% of active jobs.
  • Machine Learning ranks second with 75 active job mentions.
  • AI and Machine Learning are the most common qualifying skill combination, requested together in 50 jobs.

Put these skills to work

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