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Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

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Based on 840 active AdTech job postings for sales.

Active jobs analyzed

840

Published and not expired

Distinct skills

842

After normalization and exclusions

Profile

Sales

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1SalesForce160 active jobs19% of jobs
  2. #2DSP109 active jobs13% of jobs
  3. #3Programmatic Advertising106 active jobs12.6% of jobs
  4. #4Excel92 active jobs11% of jobs
  5. #5CRM74 active jobs8.8% of jobs
  6. #6Programmatic68 active jobs8.1% of jobs
  7. #7CTV67 active jobs8% of jobs
  8. #8SSP61 active jobs7.3% of jobs
  9. #9AI51 active jobs6.1% of jobs
  10. #10PowerPoint41 active jobs4.9% of jobs
  11. #11SAAS38 active jobs4.5% of jobs
  12. #12AdTech36 active jobs4.3% of jobs
  13. #13HubSpot33 active jobs3.9% of jobs
  14. #14MarTech29 active jobs3.5% of jobs
  15. #15Ad Tech27 active jobs3.2% of jobs
  16. #16Digital Advertising27 active jobs3.2% of jobs
  17. #17AI tools26 active jobs3.1% of jobs
  18. #18DMP24 active jobs2.9% of jobs
  19. #19CRM tools23 active jobs2.7% of jobs
  20. #20Digital Media23 active jobs2.7% of jobs
  21. #21SQL22 active jobs2.6% of jobs
  22. #22Deep Learning20 active jobs2.4% of jobs
  23. #23Display18 active jobs2.1% of jobs
  24. #24Performance marketing17 active jobs2% of jobs
  25. #25Video16 active jobs1.9% of jobs
  26. #26Word16 active jobs1.9% of jobs
  27. #27LinkedIn Sales Navigator15 active jobs1.8% of jobs
  28. #28Retail Media15 active jobs1.8% of jobs
  29. #29Video Advertising15 active jobs1.8% of jobs
  30. #30APIs14 active jobs1.7% of jobs
Show top 15

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

DSP + SSP

54 jobs · 6.4% of sales

Excel + PowerPoint

39 jobs · 4.6% of sales

DSP + Programmatic Advertising

33 jobs · 3.9% of sales

Excel + SalesForce

30 jobs · 3.6% of sales

CRM + SalesForce

27 jobs · 3.2% of sales

DSP + Programmatic

27 jobs · 3.2% of sales

Programmatic Advertising + SalesForce

27 jobs · 3.2% of sales

CTV + Programmatic Advertising

26 jobs · 3.1% of sales

What the current data shows

  • • SalesForce is the most frequently requested skill for sales, appearing in 19% of active jobs.
  • • DSP ranks second with 109 active job mentions.
  • • DSP and SSP are the most common qualifying skill combination, requested together in 54 jobs.

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