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SkillsData report

Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

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Based on 434 active AdTech job postings for programmatic.

Active jobs analyzed

434

Published and not expired

Distinct skills

1,064

After normalization and exclusions

Profile

Programmatic

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1Excel137 active jobs31.6% of jobs
  2. #2DSP133 active jobs30.6% of jobs
  3. #3SQL81 active jobs18.7% of jobs
  4. #4SSP77 active jobs17.7% of jobs
  5. #5Salesforce50 active jobs11.5% of jobs

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

DSP + SSP

71 jobs · 16.4% of programmatic

DSP + Excel

54 jobs · 12.4% of programmatic

Excel + SQL

41 jobs · 9.4% of programmatic

Excel + SSP

36 jobs · 8.3% of programmatic

Excel + PowerPoint

31 jobs · 7.1% of programmatic

Python + SQL

30 jobs · 6.9% of programmatic

Excel + Tableau

28 jobs · 6.5% of programmatic

DV360 + The Trade Desk

27 jobs · 6.2% of programmatic

What the current data shows

  • Excel is the most frequently requested skill for programmatic, appearing in 31.6% of active jobs.
  • DSP ranks second with 133 active job mentions.
  • DSP and SSP are the most common qualifying skill combination, requested together in 71 jobs.

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