AdTechTalent
Insights
SkillsData report

Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

Choose a role to recalculate every count and percentage. The selected profile is saved in the URL.

Based on 4,506 active AdTech job postings for all roles.

Active jobs analyzed

4,506

Published and not expired

Distinct skills

6,171

After normalization and exclusions

Profile

All roles

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1Python904 active jobs20.1% of jobs
  2. #2SQL752 active jobs16.7% of jobs
  3. #3Excel694 active jobs15.4% of jobs
  4. #4AWS543 active jobs12.1% of jobs
  5. #5SalesForce436 active jobs9.7% of jobs

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

Python + SQL

444 jobs · 9.9% of all roles

AWS + Python

335 jobs · 7.4% of all roles

Java + Python

301 jobs · 6.7% of all roles

AWS + GCP

252 jobs · 5.6% of all roles

Kubernetes + Python

224 jobs · 5% of all roles

GCP + Python

213 jobs · 4.7% of all roles

Python + Spark

211 jobs · 4.7% of all roles

DSP + SSP

209 jobs · 4.6% of all roles

What the current data shows

  • Python is the most frequently requested skill for all roles, appearing in 20.1% of active jobs.
  • SQL ranks second with 752 active job mentions.
  • Python and SQL are the most common qualifying skill combination, requested together in 444 jobs.

Put these skills to work

Find your next opportunity in AdTech.

Browse active roles across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.