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SkillsData report

Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

Choose a role to recalculate every count and percentage. The selected profile is saved in the URL.

Based on 401 active AdTech job postings for ad ops.

Active jobs analyzed

401

Published and not expired

Distinct skills

808

After normalization and exclusions

Profile

Ad Ops

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1Excel184 active jobs45.9% of jobs
  2. #2DSP92 active jobs22.9% of jobs
  3. #3SQL81 active jobs20.2% of jobs
  4. #4SalesForce53 active jobs13.2% of jobs
  5. #5SSP52 active jobs13% of jobs

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

DSP + SSP

43 jobs · 10.7% of ad ops

Excel + Google Sheets

41 jobs · 10.2% of ad ops

Excel + SQL

40 jobs · 10% of ad ops

HTML + JavaScript

40 jobs · 10% of ad ops

DSP + Excel

37 jobs · 9.2% of ad ops

Excel + PowerPoint

35 jobs · 8.7% of ad ops

Excel + SalesForce

27 jobs · 6.7% of ad ops

DSP + programmatic advertising

23 jobs · 5.7% of ad ops

What the current data shows

  • Excel is the most frequently requested skill for ad ops, appearing in 45.9% of active jobs.
  • DSP ranks second with 92 active job mentions.
  • DSP and SSP are the most common qualifying skill combination, requested together in 43 jobs.

Put these skills to work

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