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Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

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Based on 435 active AdTech job postings for programmatic.

Active jobs analyzed

435

Published and not expired

Distinct skills

1,065

After normalization and exclusions

Profile

Programmatic

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1Excel137 active jobs31.5% of jobs
  2. #2DSP134 active jobs30.8% of jobs
  3. #3SQL81 active jobs18.6% of jobs
  4. #4SSP77 active jobs17.7% of jobs
  5. #5Salesforce50 active jobs11.5% of jobs
  6. #6Programmatic Advertising49 active jobs11.3% of jobs
  7. #7Python46 active jobs10.6% of jobs
  8. #8OpenRTB37 active jobs8.5% of jobs
  9. #9Tableau37 active jobs8.5% of jobs
  10. #10JavaScript34 active jobs7.8% of jobs
  11. #11PowerPoint34 active jobs7.8% of jobs
  12. #12DV36033 active jobs7.6% of jobs
  13. #13RTB32 active jobs7.4% of jobs
  14. #14The Trade Desk32 active jobs7.4% of jobs
  15. #15CTV28 active jobs6.4% of jobs
  16. #16APIs24 active jobs5.5% of jobs
  17. #17Google Sheets22 active jobs5.1% of jobs
  18. #18Looker22 active jobs5.1% of jobs
  19. #19Programmatic22 active jobs5.1% of jobs
  20. #20HTML20 active jobs4.6% of jobs
  21. #21AI19 active jobs4.4% of jobs
  22. #22AI tools19 active jobs4.4% of jobs
  23. #23AWS19 active jobs4.4% of jobs
  24. #24Ad Servers19 active jobs4.4% of jobs
  25. #25Facebook Ads19 active jobs4.4% of jobs
  26. #26Power BI19 active jobs4.4% of jobs
  27. #27VAST19 active jobs4.4% of jobs
  28. #28Google AdWords17 active jobs3.9% of jobs
  29. #29DMP16 active jobs3.7% of jobs
  30. #30JIRA15 active jobs3.4% of jobs
Show top 15

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

DSP + SSP

71 jobs · 16.3% of programmatic

DSP + Excel

54 jobs · 12.4% of programmatic

Excel + SQL

41 jobs · 9.4% of programmatic

Excel + SSP

36 jobs · 8.3% of programmatic

Excel + PowerPoint

31 jobs · 7.1% of programmatic

Python + SQL

30 jobs · 6.9% of programmatic

Excel + Tableau

28 jobs · 6.4% of programmatic

DV360 + The Trade Desk

27 jobs · 6.2% of programmatic

What the current data shows

  • • Excel is the most frequently requested skill for programmatic, appearing in 31.5% of active jobs.
  • • DSP ranks second with 134 active job mentions.
  • • DSP and SSP are the most common qualifying skill combination, requested together in 71 jobs.

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