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Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

Choose a role to recalculate every count and percentage. The selected profile is saved in the URL.

Based on 504 active AdTech job postings for product.

Active jobs analyzed

504

Published and not expired

Distinct skills

1,382

After normalization and exclusions

Profile

Product

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1AI132 active jobs26.2% of jobs
  2. #2Machine Learning75 active jobs14.9% of jobs
  3. #3SQL68 active jobs13.5% of jobs
  4. #4Figma46 active jobs9.1% of jobs
  5. #5Salesforce40 active jobs7.9% of jobs
  6. #6DSP38 active jobs7.5% of jobs
  7. #7APIs36 active jobs7.1% of jobs
  8. #8Agile36 active jobs7.1% of jobs
  9. #9Python36 active jobs7.1% of jobs
  10. #10Programmatic Advertising33 active jobs6.5% of jobs
  11. #11SSP31 active jobs6.2% of jobs
  12. #12Excel26 active jobs5.2% of jobs
  13. #13JIRA26 active jobs5.2% of jobs
  14. #14Data Science25 active jobs5% of jobs
  15. #15CRM24 active jobs4.8% of jobs
  16. #16JavaScript24 active jobs4.8% of jobs
  17. #17AI Tools23 active jobs4.6% of jobs
  18. #18Power BI23 active jobs4.6% of jobs
  19. #19AdTech22 active jobs4.4% of jobs
  20. #20Generative AI21 active jobs4.2% of jobs
  21. #21Snowflake21 active jobs4.2% of jobs
  22. #22Analytics20 active jobs4% of jobs
  23. #23HubSpot20 active jobs4% of jobs
  24. #24ML20 active jobs4% of jobs
  25. #25MarTech20 active jobs4% of jobs
  26. #26Tableau20 active jobs4% of jobs
  27. #27Design Systems19 active jobs3.8% of jobs
  28. #28Automation18 active jobs3.6% of jobs
  29. #29HTML18 active jobs3.6% of jobs
  30. #30API17 active jobs3.4% of jobs
Show top 15

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

AI + Machine Learning

50 jobs · 9.9% of product

Python + SQL

34 jobs · 6.7% of product

DSP + SSP

27 jobs · 5.4% of product

AI + DSP

22 jobs · 4.4% of product

AI + Programmatic Advertising

21 jobs · 4.2% of product

AI + ML

20 jobs · 4% of product

AI + SSP

18 jobs · 3.6% of product

Power BI + Tableau

18 jobs · 3.6% of product

What the current data shows

  • • AI is the most frequently requested skill for product, appearing in 26.2% of active jobs.
  • • Machine Learning ranks second with 75 active job mentions.
  • • AI and Machine Learning are the most common qualifying skill combination, requested together in 50 jobs.

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