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Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

Choose a role to recalculate every count and percentage. The selected profile is saved in the URL.

Based on 401 active AdTech job postings for ad ops.

Active jobs analyzed

401

Published and not expired

Distinct skills

808

After normalization and exclusions

Profile

Ad Ops

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1Excel184 active jobs45.9% of jobs
  2. #2DSP92 active jobs22.9% of jobs
  3. #3SQL81 active jobs20.2% of jobs
  4. #4SalesForce53 active jobs13.2% of jobs
  5. #5SSP52 active jobs13% of jobs
  6. #6JavaScript48 active jobs12% of jobs
  7. #7Google Sheets47 active jobs11.7% of jobs
  8. #8HTML47 active jobs11.7% of jobs
  9. #9Programmatic Advertising42 active jobs10.5% of jobs
  10. #10PowerPoint35 active jobs8.7% of jobs
  11. #11JIRA32 active jobs8% of jobs
  12. #12Ad Servers31 active jobs7.7% of jobs
  13. #13Python28 active jobs7% of jobs
  14. #14Programmatic26 active jobs6.5% of jobs
  15. #15RTB25 active jobs6.2% of jobs
  16. #16Tableau25 active jobs6.2% of jobs
  17. #17APIs24 active jobs6% of jobs
  18. #18Google Ad Manager24 active jobs6% of jobs
  19. #19Google Analytics21 active jobs5.2% of jobs
  20. #20CSS20 active jobs5% of jobs
  21. #21DV36020 active jobs5% of jobs
  22. #22ZenDesk19 active jobs4.7% of jobs
  23. #23Ad Exchanges17 active jobs4.2% of jobs
  24. #24IAS17 active jobs4.2% of jobs
  25. #25Google Tag Manager16 active jobs4% of jobs
  26. #26CTV15 active jobs3.7% of jobs
  27. #27DoubleVerify15 active jobs3.7% of jobs
  28. #28Power BI15 active jobs3.7% of jobs
  29. #29The Trade Desk15 active jobs3.7% of jobs
  30. #30AI14 active jobs3.5% of jobs
Show top 15

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

DSP + SSP

43 jobs · 10.7% of ad ops

Excel + Google Sheets

41 jobs · 10.2% of ad ops

Excel + SQL

40 jobs · 10% of ad ops

HTML + JavaScript

40 jobs · 10% of ad ops

DSP + Excel

37 jobs · 9.2% of ad ops

Excel + PowerPoint

35 jobs · 8.7% of ad ops

Excel + SalesForce

27 jobs · 6.7% of ad ops

DSP + programmatic advertising

23 jobs · 5.7% of ad ops

What the current data shows

  • • Excel is the most frequently requested skill for ad ops, appearing in 45.9% of active jobs.
  • • DSP ranks second with 92 active job mentions.
  • • DSP and SSP are the most common qualifying skill combination, requested together in 43 jobs.

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