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Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

Choose a role to recalculate every count and percentage. The selected profile is saved in the URL.

Based on 4,506 active AdTech job postings for all roles.

Active jobs analyzed

4,506

Published and not expired

Distinct skills

6,171

After normalization and exclusions

Profile

All roles

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1Python904 active jobs20.1% of jobs
  2. #2SQL752 active jobs16.7% of jobs
  3. #3Excel694 active jobs15.4% of jobs
  4. #4AWS543 active jobs12.1% of jobs
  5. #5SalesForce436 active jobs9.7% of jobs
  6. #6Java424 active jobs9.4% of jobs
  7. #7DSP395 active jobs8.8% of jobs
  8. #8Kubernetes338 active jobs7.5% of jobs
  9. #9AI334 active jobs7.4% of jobs
  10. #10JavaScript328 active jobs7.3% of jobs
  11. #11GCP325 active jobs7.2% of jobs
  12. #12Spark260 active jobs5.8% of jobs
  13. #13Programmatic Advertising253 active jobs5.6% of jobs
  14. #14Docker248 active jobs5.5% of jobs
  15. #15Azure247 active jobs5.5% of jobs
  16. #16SSP236 active jobs5.2% of jobs
  17. #17Kafka233 active jobs5.2% of jobs
  18. #18Go226 active jobs5% of jobs
  19. #19Machine Learning222 active jobs4.9% of jobs
  20. #20CI/CD219 active jobs4.9% of jobs
  21. #21Tableau209 active jobs4.6% of jobs
  22. #22TypeScript198 active jobs4.4% of jobs
  23. #23DataBricks192 active jobs4.3% of jobs
  24. #24PowerPoint191 active jobs4.2% of jobs
  25. #25Terraform186 active jobs4.1% of jobs
  26. #26GIT177 active jobs3.9% of jobs
  27. #27Snowflake164 active jobs3.6% of jobs
  28. #28React162 active jobs3.6% of jobs
  29. #29AI Tools156 active jobs3.5% of jobs
  30. #30APIs156 active jobs3.5% of jobs
Show top 15

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

Python + SQL

444 jobs · 9.9% of all roles

AWS + Python

335 jobs · 7.4% of all roles

Java + Python

301 jobs · 6.7% of all roles

AWS + GCP

252 jobs · 5.6% of all roles

Kubernetes + Python

224 jobs · 5% of all roles

GCP + Python

213 jobs · 4.7% of all roles

Python + Spark

211 jobs · 4.7% of all roles

DSP + SSP

209 jobs · 4.6% of all roles

What the current data shows

  • • Python is the most frequently requested skill for all roles, appearing in 20.1% of active jobs.
  • • SQL ranks second with 752 active job mentions.
  • • Python and SQL are the most common qualifying skill combination, requested together in 444 jobs.

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