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Most In-Demand Skills for AdTech Jobs

See which technologies, platforms, and professional skills appear most often in active AdTech job postings. Filter by role to understand what employers are looking for across Engineering, Ad Ops, Programmatic, Sales, Product, Data Science, and more.

AdTech Hiring Insights

Explore demand by professional profile

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Based on 324 active AdTech job postings for marketing.

Active jobs analyzed

324

Published and not expired

Distinct skills

693

After normalization and exclusions

Profile

Marketing

Updated July 30, 2026

Most in-demand skills

Share of jobs = unique active jobs mentioning the skill ÷ all active jobs in the selected profile.

  1. #1Excel49 active jobs15.1% of jobs
  2. #2Salesforce43 active jobs13.3% of jobs
  3. #3HubSpot41 active jobs12.7% of jobs
  4. #4PowerPoint35 active jobs10.8% of jobs
  5. #5Google Ads32 active jobs9.9% of jobs
  6. #6AI tools24 active jobs7.4% of jobs
  7. #7SQL21 active jobs6.5% of jobs
  8. #8Google Slides20 active jobs6.2% of jobs
  9. #9TikTok Ads19 active jobs5.9% of jobs
  10. #10Facebook Ads18 active jobs5.6% of jobs
  11. #11Google Sheets17 active jobs5.2% of jobs
  12. #12AI16 active jobs4.9% of jobs
  13. #13Braze16 active jobs4.9% of jobs
  14. #14Figma16 active jobs4.9% of jobs
  15. #15HTML16 active jobs4.9% of jobs
  16. #16Claude15 active jobs4.6% of jobs
  17. #17Marketing Automation15 active jobs4.6% of jobs
  18. #18Salesforce Marketing Cloud15 active jobs4.6% of jobs
  19. #19CSS14 active jobs4.3% of jobs
  20. #20GA414 active jobs4.3% of jobs
  21. #21Marketo13 active jobs4% of jobs
  22. #22Tableau13 active jobs4% of jobs
  23. #23TikTok13 active jobs4% of jobs
  24. #24CRM12 active jobs3.7% of jobs
  25. #25Instagram12 active jobs3.7% of jobs
  26. #26Instagram Ads12 active jobs3.7% of jobs
  27. #27Meta12 active jobs3.7% of jobs
  28. #28programmatic advertising12 active jobs3.7% of jobs
  29. #29Looker11 active jobs3.4% of jobs
  30. #30Asana10 active jobs3.1% of jobs
Show top 15

Skills commonly requested together

Pairs are counted once per job and shown only when they clear a minimum sample of 0.5% of the selected profile, or three jobs.

Excel + PowerPoint

27 jobs · 8.3% of marketing

HubSpot + Salesforce

19 jobs · 5.9% of marketing

Google Ads + TikTok Ads

18 jobs · 5.6% of marketing

Facebook Ads + Google Ads

17 jobs · 5.2% of marketing

Google Slides + PowerPoint

16 jobs · 4.9% of marketing

Facebook Ads + TikTok Ads

15 jobs · 4.6% of marketing

CSS + HTML

14 jobs · 4.3% of marketing

Excel + Google Sheets

14 jobs · 4.3% of marketing

What the current data shows

  • • Excel is the most frequently requested skill for marketing, appearing in 15.1% of active jobs.
  • • Salesforce ranks second with 43 active job mentions.
  • • Excel and PowerPoint are the most common qualifying skill combination, requested together in 27 jobs.

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