Vice President of Marketing Strategy & Operational Excellence role at Smartly. Lead marketing operational strategy, planning, and enablement to scale global marketing organization. Responsibilities include building scalable revenue growth frameworks, optimizing marketing spend and acquisition, elevating event strategy, improving funnel conversion, expanding brand validation, and fostering organizational alignment. Oversee marketing systems, AI automation, data operations, cross-functional governance, and agency management. Partner with Revenue Operations for unified reporting and attribution. Drive marketing tech stack modernization and AI tool deployment. Align commercial event strategy with revenue goals. Requirements: 10+ years leadership in Marketing Operations, Revenue Operations, GTM Strategy, or Business Transformation in B2B SaaS or digital media; experience scaling marketing operations in growth-stage tech companies; expertise in marketing technology architecture including Salesforce, Marketo, Demandbase; strong AI automation and API integration skills; proven leadership in business transformation; bachelor's degree required, MBA or Agile/Six Sigma certifications preferred.
What you'll do
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Connect company strategy to marketing strategy and build systems, cross-functional operating models, data-driven capabilities, and automation frameworks to scale global marketing
Run operational machinery of marketing department overseeing systems, processes, AI automation, and digital infrastructure
Transform marketing function into automated, data-literate, operationally rigorous unit
Partner with CMO and marketing leadership to translate company goals into actionable marketing objectives and OKRs
Lead annual and quarterly integrated marketing planning
Standardize upstream marketing briefing process for global initiatives and major campaigns
Standardize and govern cross-functional handoffs between Product Marketing, Brand, Strategic Partnerships, and Sales
Author and enforce SLAs and lead-time guidelines for co-marketing and platform partnership campaigns
Manage agency partner governance ensuring performance, accountability, and budget efficiency
Partner with Revenue Operations to bridge marketing and sales funnels for reporting and attribution
Champion data literacy through onboarding, self-service protocols, and training
Drive tech stack optimization and data hygiene across primary systems
Modernize marketing technology stack by automating workflows
Lead strategy and deployment of custom AI tools, automation pipelines, and knowledge bases
Direct technical implementation of API integrations, automated metrics pipelines, and dashboards
Align global event, communications, and field strategy with commercial revenue generation
Streamline administrative processes and post-event analytics with automated dashboards
Requirements
10+ years of progressive leadership experience in Marketing Operations, Revenue Operations, GTM Strategy, or Business Transformation in B2B SaaS or digital media organizations
Track record of scaling marketing operations in growth-stage technology environments (500–2,000+ employees)
Success in modernizing operational workflows, optimizing agency structures, and unifying revenue tech stacks
Bachelor’s degree in Business, Marketing, Engineering, or an analytical field
MBA or Agile/Six Sigma certifications preferred
Exceptional capability in process design, structured operating models, and change management
Strong discipline in project management and SLAs
Deep expertise in marketing technology architecture and multi-touch attribution reporting
Strong operational experience leveraging AI automation, API integrations, and workflow tools
Proven experience directing enterprise website operations, web development lifecycles, CMS platforms, and conversion rate optimization in a B2B SaaS environment
Proven ability to lead through business transformation with an employee-first mindset
Strong fiscal acumen and experience managing large agency retainers, contract execution, and outsourced operations
