AdTechTalent
Sales1 month agoOn-site

Samba TV

VP EMEA

salesrevenuedigital advertisingmedia measurementdata analyticsprogrammaticaccount managementcrmeuropego-to-marketpartnerships

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Vp

Years experience

10+

Location

London, United Kingdom

Full job description

Lead the European revenue organization for Samba, owning the P&L, setting targets, forecasting, and delivering revenue goals. Build and manage teams across sales, account management, and partnerships. Drive new client acquisition and expand existing accounts across programmatic media, measurement, data licensing, and outcomes. Define and execute go-to-market strategy including pricing, packaging, channel approach, and partner ecosystem. Represent Samba at industry events and with senior clients. Collaborate with global teams to adapt strategy for regional markets. Provide market intelligence to inform product roadmap and expansion priorities. Implement sales process, CRM discipline, and pipeline hygiene. Requires 12+ years commercial experience with 5+ years leading revenue teams in Europe, expertise in digital advertising, media measurement, or data analytics, proven ability to build and scale revenue organizations, strong executive presence, and existing relationships with major agency groups and brand advertisers.

What you'll do

  • Own the European P&L — set targets, forecast with precision, and consistently deliver against ambitious revenue goals
  • Build, lead, and develop a high-performing European revenue organization across sales, account management, and partnerships — recruiting and retaining top commercial talent
  • Drive new logo acquisition across brand advertisers, agencies, broadcasters, and platform partners across Europe
  • Expand existing accounts by deepening relationships and growing adoption across Samba's full suite: programmatic media, measurement, data licensing, and outcomes
  • Define and execute the European go-to-market strategy including pricing, packaging, channel approach, and partner ecosystem development
  • Serve as Samba's executive presence in Europe — representing the company at industry events, with senior clients, and with key advertising and media bodies
  • Partner with global Sales, Product, Marketing, and Data teams to adapt Samba's strategy for regional market dynamics
  • Provide market intelligence back to HQ to inform product roadmap, Samba Knowledge Graph development, and European expansion priorities
  • Implement rigorous sales process, CRM discipline, and pipeline hygiene across the region

Requirements

  • 12+ years of commercial experience, with 5+ years leading revenue teams across European markets
  • Deep domain expertise in digital advertising, TV/streaming, media measurement, or data and analytics
  • Proven track record of building and scaling revenue organizations from the ground up — hiring, developing, and driving teams to quota attainment
  • A natural executive — equally comfortable pitching a CMO, closing a major partnership, or presenting to the board
  • Commercially minded and operationally rigorous: you build process, run the business on data, and hold teams accountable without micromanaging
  • Experienced selling complex, consultative solutions to senior marketing decision-makers at brands and agencies
  • Existing relationships across major agency holding groups (WPP, Publicis, IPG, Dentsu), brand advertisers, platforms and publishers across Europe
  • Proactive, autonomous, and action-oriented — you create clarity in ambiguous situations and move quickly to deliver results

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