Vice President of Marketing

What you'll do

• Help evolve adMarketplace’s brand positioning and messaging across the search, commerce media, and AI-driven advertising landscape
• Develop and execute integrated marketing, communications, thought leadership, and industry engagement programs that strengthen brand, increase market visibility, and drive measurable business outcomes
• Ensure a consistent and differentiated brand experience across all market-facing touchpoints including digital properties, communications, events, partner ecosystems, and company website
• Build and execute integrated demand generation and marketing programs in partnership with Sales, Advertiser Success, Supply and Product teams that generate qualified pipeline and measurable revenue impact
• Oversee paid media, content syndication, email marketing, ABM, partner marketing, webinars, and field marketing initiatives
• Monitor key marketing performance metrics including pipeline contribution, conversion rates, campaign ROI, and attribution reporting to optimize campaign performance
• Partner with Commercial and Product Marketing teams to activate go-to-market initiatives that drive awareness, engagement, pipeline growth, and revenue
• Represent adMarketplace at industry conferences, webinars, client meetings, and marketing events
• Build strong relationships across agencies, publishers, customers, and strategic partners
• Develop content programs spanning thought leadership, social media, published editorial, customer storytelling, product marketing, webinars, and sales enablement
• Collaborate with Product Marketing to translate product positioning and value propositions into integrated campaigns, content programs, thought leadership, customer stories, and sales enablement assets
• Lead and grow a lean marketing team spanning demand generation, communications, content, social, and events
• Build and oversee the optimal mix of internal resources, agency partners, external vendors & AI applications to maximize marketing effectiveness and operational efficiency
• Establish marketing priorities, optimize team processes, and foster a collaborative, data-driven culture focused on accountability, cross-functional partnership, execution, and measurable impact

Requirements

• 10–15 years of hands-on marketing experience, including 3–5+ years leading marketing teams within high-growth B2B environments
• Proven leadership experience within adtech, digital media, search, commerce media, performance advertising, or AI-powered technology platforms
• Demonstrated success supporting brand awareness, product positioning, and qualified pipeline generation in B2B sales environments
• Experience marketing AI-powered, data-driven, or technically sophisticated products and translating complex technologies into compelling customer value propositions and market narratives
• Exceptional storytelling, communication, and presentation skills, with the ability to engage effectively across clients, partners, and internal stakeholders
• Strong analytical mindset with experience leveraging marketing performance metrics, attribution models, and ROI analysis to inform strategy and investment decisions
• Experience building and leading high-performing teams while managing agency partners, budgets, and cross-functional initiatives
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities and ambitious growth objectives

Tech stack

Benefits