The Vice President of Marketing will lead marketing efforts including demand generation, brand marketing, communications, content, events, and industry engagement. Responsibilities include evolving brand positioning, executing integrated marketing programs, overseeing paid media and partner marketing, monitoring marketing metrics, representing the company at industry events, developing content programs, and leading a marketing team. Candidates must have 10-15 years of marketing experience with 3-5+ years in leadership roles in B2B environments, preferably in adtech, digital media, or AI-powered platforms. Strong storytelling, analytical skills, and experience managing teams and budgets are required. Compensation ranges from $220,000 to $290,000 plus bonus and equity. Location: New York, United States.
What you'll do
Help evolve adMarketplace’s brand positioning and messaging across the search, commerce media, and AI-driven advertising landscape
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Develop and execute integrated marketing, communications, thought leadership, and industry engagement programs that strengthen brand, increase market visibility, and drive measurable business outcomes
Ensure a consistent and differentiated brand experience across all market-facing touchpoints including digital properties, communications, events, partner ecosystems, and company website
Build and execute integrated demand generation and marketing programs in partnership with Sales, Advertiser Success, Supply and Product teams that generate qualified pipeline and measurable revenue impact
Oversee paid media, content syndication, email marketing, ABM, partner marketing, webinars, and field marketing initiatives
Monitor key marketing performance metrics including pipeline contribution, conversion rates, campaign ROI, and attribution reporting to optimize campaign performance
Partner with Commercial and Product Marketing teams to activate go-to-market initiatives that drive awareness, engagement, pipeline growth, and revenue
Represent adMarketplace at industry conferences, webinars, client meetings, and marketing events
Build strong relationships across agencies, publishers, customers, and strategic partners
Develop content programs spanning thought leadership, social media, published editorial, customer storytelling, product marketing, webinars, and sales enablement
Collaborate with Product Marketing to translate product positioning and value propositions into integrated campaigns, content programs, thought leadership, customer stories, and sales enablement assets
Lead and grow a lean marketing team spanning demand generation, communications, content, social, and events
Build and oversee the optimal mix of internal resources, agency partners, external vendors & AI applications to maximize marketing effectiveness and operational efficiency
Establish marketing priorities, optimize team processes, and foster a collaborative, data-driven culture focused on accountability, cross-functional partnership, execution, and measurable impact
Requirements
10–15 years of hands-on marketing experience, including 3–5+ years leading marketing teams within high-growth B2B environments
Proven leadership experience within adtech, digital media, search, commerce media, performance advertising, or AI-powered technology platforms
Demonstrated success supporting brand awareness, product positioning, and qualified pipeline generation in B2B sales environments
Experience marketing AI-powered, data-driven, or technically sophisticated products and translating complex technologies into compelling customer value propositions and market narratives
Exceptional storytelling, communication, and presentation skills, with the ability to engage effectively across clients, partners, and internal stakeholders
Strong analytical mindset with experience leveraging marketing performance metrics, attribution models, and ROI analysis to inform strategy and investment decisions
Experience building and leading high-performing teams while managing agency partners, budgets, and cross-functional initiatives
Comfortable operating in a fast-paced, high-growth environment with evolving priorities and ambitious growth objectives
