Vice President of Growth Activation

What you'll do

• Develop and execute growth marketing strategy aligning marketing investments with company growth objectives, pipeline targets, and revenue goals
• Lead annual and quarterly growth planning including priorities, investment plans, success metrics, experimentation roadmaps, and marketing ROI targets
• Partner with executive leadership to identify growth opportunities across advertiser and publisher markets and translate them into measurable marketing programs
• Develop and execute integrated growth marketing programs including account-based marketing (ABM), demand generation, and customer marketing to generate qualified pipeline, accelerate pipeline progression, and drive account acquisition, expansion, and retention
• Partner with Product Marketing, Product, Sales, and Business Development to bring new products, AI capabilities, and strategic commercial initiatives to market
• Identify opportunities to improve campaign effectiveness, audience engagement, and pipeline conversion throughout the buyer journey
• Build and scale the sales enablement function providing messaging, insights, competitive intelligence, and resources for commercial teams
• Build a customer intelligence function transforming customer insights, market trends, competitive intelligence, and campaign performance into actionable growth strategies
• Partner with Product Marketing to translate product positioning and customer value into compelling sales enablement and growth marketing campaigns
• Own marketing measurement strategy partnering with Revenue Operations to build dashboards, attribution models, and reporting connecting marketing investment to pipeline, revenue, and business outcomes
• Drive a culture of experimentation, AI adoption, and continuous optimization using performance insights to maximize marketing ROI and commercial impact
• Lead and grow a high-performing Growth Activation team spanning growth marketing, demand generation, sales enablement, customer intelligence, and marketing operations
• Manage internal teams, agency partners, vendors, and AI tools to maximize growth, efficiency, and marketing performance
• Establish scalable operating rhythms and cross-functional processes to strengthen alignment between Marketing, Sales, Product Marketing, and Revenue Operations

Requirements

• 10–15 years of marketing experience, including 5+ years leading growth marketing, demand generation, or go-to-market teams within high-growth B2B organizations
• Proven leadership experience within adtech, martech, SaaS, digital media, search, commerce media, performance advertising, or AI-powered technology companies
• Demonstrated success developing and executing growth marketing strategies that generate qualified pipeline, accelerate revenue growth, and maximize marketing ROI through demand generation, account-based marketing (ABM), customer marketing, and sales enablement
• Experience partnering closely with Sales, Product Marketing, Product, Business Development, Revenue Operations, and executive leadership to execute integrated growth strategies
• Strong analytical mindset with experience using attribution models, CRM platforms, marketing automation, AI-powered tools, and performance analytics to inform strategy, measure marketing impact, and optimize investment decisions
• Exceptional communication, executive presentation, and stakeholder management skills, with experience influencing cross-functional teams and leading high-performing organizations, agency partners, budgets, and strategic initiatives
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities, a bias toward experimentation, and a focus on measurable business outcomes

Tech stack

Benefits