The Group Vice President, UK Customer Growth will lead Zeta’s strategy to protect, grow and expand its existing UK enterprise customer base. This senior role combines strategic account leadership, executive customer engagement, commercial growth, forecasting, and customer delivery understanding. The candidate will own a significant portfolio of enterprise customers and lead growth across Zeta’s highest-value UK relationships, focusing exclusively on existing customer growth. Responsibilities include owning retention, net revenue retention, revenue growth, leading strategic growth agendas, building multi-year account strategies, identifying cross-sell and expansion opportunities, orchestrating complex enterprise deals, maintaining executive relationships, driving strategic expansion across Zeta’s capabilities, managing expansion pipeline and forecasting, establishing unified account plans, aligning delivery with customer value, and fostering a high-performance customer-first culture. The ideal candidate has deep experience in enterprise account leadership within SaaS, MarTech, data, CRM or related sectors, proven success in growing enterprise customers and closing multi-million-pound expansions, strong executive presence, commercial ownership, and collaborative leadership style. Location: London, UK.
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Own retention, Net Revenue Retention (NRR) and existing-customer revenue growth across priority UK enterprise accounts
Lead the strategic growth agenda for Zeta’s highest-value customers
Build multi-year account growth strategies aligned to customer business, marketing, data and technology priorities
Identify and develop significant cross-sell and expansion opportunities across the Zeta portfolio
Translate renewal cycles, transformation milestones and buying signals into structured expansion pathways
Establish a scalable Protect & Grow model for future EMEA expansion
Act as senior strategic account lead for Zeta’s most important UK customers
Develop account-specific growth hypotheses based on customer strategy, priorities and technology landscape
Personally originate, progress and close complex, multi-million-pound expansion opportunities
Orchestrate long-cycle enterprise deals across multiple stakeholders, products and internal teams
Own commercial strategy, deal progression and executive alignment on major expansion opportunities
Identify whitespace to increase Zeta’s share of customer marketing and technology investment
Build and maintain a qualified strategic expansion pipeline focused on material growth
Build trusted relationships with CMOs, CIOs, CDOs, CEOs and other senior executives
Operate credibly with Executive Committee and Board-level stakeholders
Elevate relationships from operational to economic buyer and executive sponsor level
Lead strategic conversations on transformation, investment, growth and long-term partnership
Ensure executive coverage, stakeholder mapping and sponsorship across all priority accounts
Run executive business reviews, workshops and transformation sessions
Act as escalation point for Zeta’s most strategic UK customers
Mobilise Zeta executive sponsors where they can add maximum value
Translate customer priorities into compelling Zeta value propositions
Coordinate expansion across Zeta capabilities including data, identity, AI, lifecycle marketing, loyalty, personalisation, activation, media and services
Introduce additional Zeta capabilities in a value-led, non-disruptive way
Ensure expansion is driven by measurable customer outcomes, not product push
Partner with enterprise sellers and specialists on complex opportunities
Mobilise cross-functional resources around key deals
Own existing-customer growth forecasting and strategic expansion pipeline across the UK portfolio
Maintain visibility of renewal timing, customer health, risk and expansion potential
Ensure all material opportunities have clear value hypotheses, ownership and timelines
Build sufficient qualified pipeline to support UK growth targets
Partner with Sales Operations and Finance on forecasting and performance reporting
Hold teams accountable for both retention and growth outcomes
Establish unified account plans for all priority customers
Ensure clear ownership, roles and decision rights across account teams
Eliminate fragmented motions across Sales, Customer Success and Account Management
Align all functions (Sales, CS, Strategy, Product, Marketing, Delivery) around shared outcomes
Ensure delivery and customer success are tightly linked to long-term growth
Maintain accurate customer intelligence, stakeholder mapping and activity tracking in Salesforce and Gong
Maintain strong understanding of Zeta’s products, delivery and implementation model
Partner with Delivery and Solution Consulting to align ambition with feasibility and value
Identify delivery, adoption and product risks early and coordinate resolution
Ensure commitments are grounded in product readiness and delivery capability
Maintain feedback loops between customers and Product leadership
Stay close enough to delivery to ensure commercial strategy reflects customer reality
Establish consistent account planning, QBRs, health checks and pipeline reviews
Ensure account strategies are grounded in customer business outcomes
Introduce research-led account planning using market, financial and customer intelligence
Equip teams to lead discovery with informed hypotheses, not open-ended questioning
Build repeatable playbooks for growth, retention and expansion motions
Establish clear operating rhythms across the Protect & Grow organisation
Build a high-performance, collaborative and customer-first culture
Develop a unified “One Zeta” approach to strategic customers
Coach teams in commercial thinking, executive engagement and strategic planning
Ensure Account Management, Customer Success, Sales and specialists operate as one team
Share accountability and recognition across account teams
Develop future customer leaders and create clear progression paths
