Lead the UK Account-Based Marketing (ABM) and Customer Marketing function to protect and expand strategic customer relationships, increase footprint, deepen executive engagement, and turn customer success into advocacy. Partner with Enterprise Sales to create qualified pipeline within a portfolio of enterprise prospects. Own UK account-marketing priorities, market-development investment, and programme performance. Develop and execute ABM and customer marketing programmes aligned with strategic account plans. Build executive engagement and customer advocacy programmes. Collaborate with sales and marketing teams to deliver targeted demand generation and market development. Manage UK market-development budget and measure marketing impact on pipeline, retention, expansion, and revenue growth. Use Salesforce and ABM platforms like 6sense or Demandbase for prioritisation and reporting. Requires significant experience in enterprise B2B marketing, ABM, customer marketing, commercial and analytical skills, executive engagement expertise, and cross-functional leadership.
What you'll do
Partner with Customer Growth and Key Account Directors to prioritise strategic UK customers and identify marketing support opportunities
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Requirements
Significant experience leading ABM, customer marketing, field marketing or strategic B2B marketing programmes within SaaS, MarTech, data, customer engagement or adjacent enterprise technology
Proven track record of building effective programmes for complex enterprise accounts including existing-customer expansion and new-logo acquisition
Experience connecting marketing investment to qualified pipeline, opportunity progression and revenue with disciplined budget management and clear measurement approach
Experience creating programmes for senior enterprise audiences, developing customer advocacy and navigating complex buying committees
Experience using Salesforce and account-intelligence or ABM platforms such as 6sense or Demandbase
Excellent communication and stakeholder-management skills
Experience operating within a global marketing organisation and building strong local execution
Experience building or scaling a marketing function is valuable
