SVP Marketing

What you'll do

• Own Samba’s brand voice, visual identity, positioning, and public presence
• Build a content engine producing editorial, long-form, social, video, data reports, and owned media
• Craft compelling brand stories showcasing Samba’s data advantage and AI innovation
• Lead creative development across channels including data visualizations, infographics, video, case studies, and thought leadership
• Produce or oversee production of high-quality marketing materials
• Build thought leadership programs positioning Samba executives as industry authorities
• Leverage Samba’s data to create industry reports and content that earn press coverage
• Develop website strategy optimizing digital presence for impact and conversion
• Translate technical complexity into clear narratives for advertisers, agencies, publishers, and consumers
• Build a multi-year brand architecture plan for B2B and consumer contexts
• Define and own comprehensive marketing strategy aligned with business objectives and product roadmap
• Drive brand positioning as a trusted leader in TV viewership data, AI measurement, and cross-screen advertising
• Develop go-to-market strategies for product launches, new markets, and strategic initiatives
• Shape market narratives around TV evolution, streaming economics, AI in advertising, and privacy-safe data activation
• Report to CEO and serve as key executive leadership team member influencing company strategy
• Build and execute strategic roadmap balancing quick wins and long-term brand building
• Own Samba’s AI marketing agenda and build AI-native workflows for content production, creative iteration, campaign optimization, personalization, and targeting
• Identify and deploy best generative AI, automation, and agentic tools
• Use AI to expand marketing output without proportional headcount increase
• Develop AI-powered content and insights products as marketing assets
• Share AI learnings openly across the organization
• Stay ahead of AI trends and push continuous experimentation
• Position Samba as thought leader on AI in advertising
• Build and lead a high-performing marketing organization aligned with company goals
• Hire talent across brand, content, creative, product marketing, digital marketing, and marketing operations
• Implement efficient processes, project management systems, and cross-functional workflows
• Manage marketing technology stack optimizing tools for automation, analytics, attribution, and campaign execution
• Foster collaboration with Product, Sales, Customer Success, Data Science, and Engineering teams
• Manage marketing budget strategically reallocating resources based on performance and ROI
• Represent Samba at key industry events and conferences
• Speak at conferences, participate in panels, and contribute to industry conversations
• Build relationships with industry analysts and position Samba favorably
• Cultivate strategic partnerships with industry organizations and ecosystem players
• Plan Samba’s event presence 12+ months in advance
• Support revenue-impacting metrics in partnership with Sales including pipeline contribution, CAC, and marketing ROI
• Optimize funnel from brand awareness through demand generation, lead nurturing, and sales enablement
• Partner with Sales leadership to ensure marketing-sales alignment and lead quality
• Drive account-based marketing strategies targeting enterprise accounts and agency holding companies
• Implement data-driven decision frameworks using marketing automation and attribution modeling

Requirements

• Proven track record in B2B enterprise marketing selling to advertisers, agencies, publishers, or technology platforms
• Deep ad tech or martech industry experience including programmatic advertising, measurement, data platforms, identity solutions, or marketing technology ecosystems
• Demonstrated revenue impact with quantifiable examples of driving customer acquisition, pipeline growth, revenue contribution, and marketing ROI
• Team building expertise scaling marketing teams from 5-10 to 30+ people while maintaining high performance and culture
• Comfortable presenting to boards, investors, customers, and at major industry conferences
• Exceptional storytelling ability with a strong creative vision for brand, content, and campaign development
• Portfolio of work including creative campaigns, content, videos, infographics, or materials overseen
• Strong writing skills for executive messaging, thought leadership, and persuasive marketing copy
• Experience directing or creating data visualizations, infographics, and presentation materials
• Brand architecture expertise with track record of building or repositioning brands in competitive markets
• Content strategy mastery understanding content engagement at each stage of the B2B buyer journey
• Data-driven decision maker obsessed with metrics, KPIs, dashboards, and performance optimization
• Proficiency with Google Analytics, marketing automation platforms (HubSpot, Marketo, Pardot), BI tools (Tableau, Looker), and attribution modeling
• Fluency in revenue metrics including CAC, LTV, MQL-to-SQL conversion rates, pipeline velocity, marketing attribution, and ROI by channel
• Marketing operations excellence implementing efficient processes, tech stacks, and cross-functional workflows
• Budget management with demonstrated ability to allocate millions in marketing spend efficiently
• Thrives in fast-paced chaos and ambiguity
• Bias toward action with ability to ship and iterate
• Organized under pressure maintaining structure and discipline
• High emotional intelligence building trust and handling feedback
• Resilient and tenacious maintaining momentum through challenges
• Collaborative leadership style leading through influence and building alignment
• Hustle and hunger with drive overpowering ego
• PR background strongly preferred with experience managing PR agencies, media relations, and executive communications
• Sales acumen supporting sales team in client presentations or industry events
• Event marketing expertise planning, executing, and measuring ROI from trade shows, conferences, and proprietary events
• Experience building strategic partnerships and co-marketing relationships
• Hands-on experience with account-based marketing (ABM) platforms and strategies targeting enterprise accounts
• B2B SaaS expertise understanding subscription business models, customer lifetime value, and retention marketing
• Active user of AI tools for content creation, campaign optimization, and marketing automation
• Enterprise-grade polish with consumer ease
• Industry passion for ad tech innovation, AI trends, TV/streaming evolution, and privacy regulations
• Intellectually curious asking provocative questions
• Executive presence commanding a room while being approachable and authentic
• Growth mindset viewing failures as learning opportunities
• Strategic yet tactical able to zoom out to strategy and zoom in to execution
• Comfortable with complexity translating technical concepts (AI/ML, identity graphs, ACR technology) into narratives

Tech stack

Benefits