Samba seeks an SVP of Marketing to lead brand building, creative content, and AI-powered marketing innovation. This full-time executive role requires 10+ years of experience in B2B enterprise marketing within ad tech or martech, with proven revenue impact and team scaling expertise. Responsibilities include owning brand voice and identity, building a content engine, leading creative development, developing marketing strategy aligned with business goals, driving AI marketing workflows, managing marketing operations and budget, and representing Samba at industry events. The candidate must have strong storytelling, writing, and visual communication skills, deep analytics and marketing automation proficiency, and a collaborative leadership style. Experience with PR, sales support, event marketing, ABM, and B2B SaaS is preferred. Salary range is $250K-$400K annually, with additional benefits including health insurance, wellness, retirement plans, and paid time off.
What you'll do
Own Samba’s brand voice, visual identity, positioning, and public presence
Build a content engine producing editorial, long-form, social, video, data reports, and owned media
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Craft compelling brand stories showcasing Samba’s data advantage and AI innovation
Lead creative development across channels including data visualizations, infographics, video, case studies, and thought leadership
Produce or oversee production of high-quality marketing materials
Build thought leadership programs positioning Samba executives as industry authorities
Leverage Samba’s data to create industry reports and content that earn press coverage
Develop website strategy optimizing digital presence for impact and conversion
Translate technical complexity into clear narratives for advertisers, agencies, publishers, and consumers
Build a multi-year brand architecture plan for B2B and consumer contexts
Define and own comprehensive marketing strategy aligned with business objectives and product roadmap
Drive brand positioning as a trusted leader in TV viewership data, AI measurement, and cross-screen advertising
Develop go-to-market strategies for product launches, new markets, and strategic initiatives
Shape market narratives around TV evolution, streaming economics, AI in advertising, and privacy-safe data activation
Report to CEO and serve as key executive leadership team member influencing company strategy
Build and execute strategic roadmap balancing quick wins and long-term brand building
Own Samba’s AI marketing agenda and build AI-native workflows for content production, creative iteration, campaign optimization, personalization, and targeting
Identify and deploy best generative AI, automation, and agentic tools
Use AI to expand marketing output without proportional headcount increase
Develop AI-powered content and insights products as marketing assets
Share AI learnings openly across the organization
Stay ahead of AI trends and push continuous experimentation
Position Samba as thought leader on AI in advertising
Build and lead a high-performing marketing organization aligned with company goals
Hire talent across brand, content, creative, product marketing, digital marketing, and marketing operations
Implement efficient processes, project management systems, and cross-functional workflows
Manage marketing technology stack optimizing tools for automation, analytics, attribution, and campaign execution
Foster collaboration with Product, Sales, Customer Success, Data Science, and Engineering teams
Manage marketing budget strategically reallocating resources based on performance and ROI
Represent Samba at key industry events and conferences
Speak at conferences, participate in panels, and contribute to industry conversations
Build relationships with industry analysts and position Samba favorably
Cultivate strategic partnerships with industry organizations and ecosystem players
Plan Samba’s event presence 12+ months in advance
Support revenue-impacting metrics in partnership with Sales including pipeline contribution, CAC, and marketing ROI
Optimize funnel from brand awareness through demand generation, lead nurturing, and sales enablement
Partner with Sales leadership to ensure marketing-sales alignment and lead quality
Implement data-driven decision frameworks using marketing automation and attribution modeling
Requirements
Proven track record in B2B enterprise marketing selling to advertisers, agencies, publishers, or technology platforms
Deep ad tech or martech industry experience including programmatic advertising, measurement, data platforms, identity solutions, or marketing technology ecosystems
Demonstrated revenue impact with quantifiable examples of driving customer acquisition, pipeline growth, revenue contribution, and marketing ROI
Team building expertise scaling marketing teams from 5-10 to 30+ people while maintaining high performance and culture
Comfortable presenting to boards, investors, customers, and at major industry conferences
Exceptional storytelling ability with a strong creative vision for brand, content, and campaign development
Portfolio of work including creative campaigns, content, videos, infographics, or materials overseen
Strong writing skills for executive messaging, thought leadership, and persuasive marketing copy
Experience directing or creating data visualizations, infographics, and presentation materials
Brand architecture expertise with track record of building or repositioning brands in competitive markets
Content strategy mastery understanding content engagement at each stage of the B2B buyer journey
Data-driven decision maker obsessed with metrics, KPIs, dashboards, and performance optimization
Proficiency with Google Analytics, marketing automation platforms (HubSpot, Marketo, Pardot), BI tools (Tableau, Looker), and attribution modeling
Fluency in revenue metrics including CAC, LTV, MQL-to-SQL conversion rates, pipeline velocity, marketing attribution, and ROI by channel
Health insuranceWellness offeringsLife and disability insuranceRetirement savings planPaid holidaysPaid time off (PTO)BonusesShort-term incentivesLong-term incentives
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