Xapads Media is seeking a senior Supply Delivery - Programmatic professional to drive supply expansion, publisher onboarding, and inventory optimization in programmatic advertising. The role involves managing supply with emphasis on CTV/OTT, web, and in-app environments. Responsibilities include onboarding publishers, managing programmatic deals, monitoring performance metrics, ensuring technical integrations (VAST, OpenRTB, Header Bidding, Prebid, VPAID), maintaining supply quality standards (ads.txt, app-ads.txt, sellers.json, schain), and collaborating with internal teams on financial and operational matters. Candidates must have 5+ years experience in AdTech focusing on programmatic supply, strong understanding of DSP, SSP, Exchange, OpenRTB, established publisher networks, and strong analytical skills. Location: Beijing, China.
What you'll do
Identify, engage, and onboard high-quality publishers across web, mobile in-app, and CTV/OTT channels (OEMs, FAST channels, and media houses)
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Manage end-to-end programmatic supply integrations, ensuring proper technical setup for VAST, OpenRTB, Header Bidding, Prebid, VPAID, and ad servers
Serve as the main point of contact for publishers, bridging technical and operational queries between supply partners, internal Product, and Operations teams
Monitor and analyze daily programmatic metrics including requests, bids, responses, fill rates, eCPMs, render rates, and win rates to diagnose trends and optimize yield
Maintain supply quality and transparency by enforcing ads.txt, app-ads.txt, sellers.json, and schain standards, ensuring protection against invalid traffic (IVT)
Structure, set up, and manage programmatic deals including Open Auction, Private Marketplaces (PMP), Deal IDs, and Programmatic Guaranteed (PG) setups
Collaborate with internal Accounts and Delivery teams to coordinate invoicing, payment verification, and financial alignment with publisher partners
Analyze operational data continuously and proactively present performance numbers, yield breakdowns, and commercial reports to key internal stakeholders
Requirements
5+ years of hands-on experience in AdTech with a focus on programmatic supply, publisher acquisition, and digital advertising inventory purchasing
Strong understanding of the end-to-end programmatic ecosystem, including DSP, SSP, Exchange, and OpenRTB dynamics
Established publisher network with existing relationships with top-tier publishers and supply partners across the US, UK, and European markets
Direct familiarity and working connections with major SSPs and supply sources (e.g., InMobi, AppLovin, or similar networks)
Strong operational knowledge of deal mechanics, including PMPs, Deal IDs, Programmatic Guaranteed (PG), and Open Market trading
Strong grasp of programmatic protocols and supply mechanisms including seller.json, ads.txt, app-ads.txt, bid rates, bid responses, and fill rates
Strong analytical skills with the ability to interpret bidstream data for optimization and a proactive mindset toward discussing and reporting commercial numbers, margins, and performance metrics
