Sr. Video GTM Specialist Mexico, VSS International, Amazon Ads at Amazon Web Services (AWS) | AdTechTalent
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Amazon Web Services (AWS)
Sr. Video GTM Specialist Mexico, VSS International, Amazon Ads
video advertisingstreaming TVad techGTMbusiness developmentsales enablementMexicoPrime Video AdsLive SportsOpen Internet VideoDSPSSPAd Serversprogrammaticdigital mediaadvertising technologydata analysispricing strategy
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Mexico City, Mexico
Full job description
Amazon Advertising seeks a senior Mexico Video GTM to lead the go-to-market strategy for video advertising solutions across Prime Video Ads, Live Sports, and Open Internet Video in Mexico. Responsibilities include developing positioning, pricing, and packaging strategies; analyzing market demand and competitive landscape; collaborating with sales and product teams; driving revenue growth; and managing business reviews. Candidates must have 5+ years professional experience, 6+ years in GTM, business development, sales or consulting, deep knowledge of Mexican digital media and ad tech, strong analytical skills, and bilingual communication in English and Spanish.
What you'll do
Own the end-to-end GTM strategy for Amazon’s video advertising offerings in Mexico across Prime Video Ads, Live Sports, and Open Internet Video/STV
Develop the vision for positioning, pricing, packaging and planning of Amazon’s video advertising solutions, in alignment with WW and local teams
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Maintain a firm grasp of the Mexico video advertising marketplace and competitive landscape to identify, assess and act on emerging opportunities
Conduct quantitative analysis of demand, including opportunity sizing across traditional demand channels and emerging demand sources specific to Mexico
Analyse and recommend trade-offs between price, volume and yield-generating strategies
Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews
Effectively communicate the business strategy to all levels of the organization, up to and including SVPs
Work directly with Mexico Video Sales Specialists (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and local sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
Partner cross-functionally to develop compelling narratives around video and ad tech advertising solutions and drive sales enablement and demand generation strategies
Aggregate Mexico Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth across Amazon’s video properties
Drive growth of Prime Video Ads, Live Sports and Open Internet Video offerings, including business management in support of Video org goals around revenue, product adoption and advertiser maturity advancement
Produce stack-ranked Mexico sales priorities to influence product requirements, roadmap decisions and trade-offs
Partner cross-functionally to develop and deliver sales enablement content, tools and training tailored to the Mexico marketplace and sales team needs
Work alongside the Video Sales Specialist team to connect global GTM and Product teams to local sales teams and advertising customers
Connect with WW Product and GTM teams to translate global roadmap updates into Mexico-specific go-to-market actions
Review pipeline and demand signals with VSS and local sales teams
Develop and iterate on positioning narratives, pitch decks, and enablement assets
Analyze market data and competitive intelligence to inform pricing and packaging decisions
Lead or participate in monthly business reviews, presenting performance metrics and strategic recommendations
Requirements
5+ years of professional or military experience
Knowledge of publisher ad tech stacks and/or advertising technology
6+ years of Go-To-Market, Business Development, Sales, or Consulting experience
Knowledge of the AdTech industry (e.g., Ad Servers, SSPs, DSPs)
Experience working with and influencing senior level stakeholders
Experience at a media, entertainment or advertising technology company
Deep knowledge of the Mexican digital media and advertising landscape, including agency structures, buying behaviours and market dynamics
Strong analytical and quantitative skills with the ability to use data and metrics to build business cases, develop opportunity models and conduct root cause analyses
Excellent communication skills (written and verbal) in English and Spanish
Experience building and deploying GTM strategies with emphasis on packaging, positioning and messaging
Preferred: Experience interpreting data and making business recommendations
Preferred: Experience explaining complex technical concepts to various business and technical audiences
Preferred: Experience representing and advocating for a variety of critical customers and working cross-functionally
Preferred: Extensive knowledge of digital media, video advertising and Ad Tech
Tech stack
Ad ServersSSPsDSPsprogrammatic mediapremium digital videoperformance advertisingidentity resolution
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