Sr. Video GTM Brazil, Video GTM & Sales Specialists, International

What you'll do

• Own the end-to-end GTM strategy for Amazon’s video advertising offerings in Brazil across Prime Video Ads, Live Sports, and Open Internet Video/STV
• Develop the vision for positioning, pricing, packaging and planning of Amazon’s video advertising solutions, in alignment with WW and local teams
• Maintain a firm grasp of the Brazil video advertising marketplace and competitive landscape to identify, assess and act on emerging opportunities
• Conduct quantitative analysis of demand, including opportunity sizing across traditional demand channels and emerging demand sources specific to Brazil
• Analyse and recommend trade-offs between price, volume and yield-generating strategies
• Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews
• Effectively communicate the business strategy to all levels of the organization, up to and including SVPs
• Work directly with Brazil Video Sales Specialists (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and local sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Partner cross-functionally to develop compelling narratives around our video and ad tech advertising solutions and drive sales enablement and demand generation strategies
• Aggregate Brazil Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth across Amazon’s video properties
• Drive growth of Prime Video Ads, Live Sports and Open Internet Video offerings, including business management in support of Video org goals around revenue, product adoption and advertiser maturity advancement
• Produce stack-ranked Brazil sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner cross-functionally to develop and deliver sales enablement content, tools and training tailored to the Brazil marketplace and sales team needs
• Work alongside the Video Sales Specialist team to connect global GTM and Product teams to local sales teams and advertising customers
• Connect with WW Product and GTM teams to translate global roadmap updates into Brazil-specific go-to-market actions
• Review pipeline and demand signals with VSS and local sales teams
• Develop and iterate on positioning narratives, pitch decks, and enablement assets
• Analyse market data and competitive intelligence to inform pricing and packaging decisions
• Lead or participate in monthly business reviews, presenting performance metrics and strategic recommendations

Requirements

• Bachelor's degree
• 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Knowledge of the AdTech industry (e.g., Ad Servers, SSPs, DSPs)
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience working with and influencing senior level stakeholders
• Experience at a media, entertainment or advertising technology company
• Deep knowledge of the Brazilian digital media and advertising landscape, including agency structures, buying behaviours and market dynamics
• Strong analytical and quantitative skills with the ability to use data and metrics to build business cases, develop opportunity models and conduct root cause analyses
• Excellent communication skills (written and verbal) in English and Portuguese
• Experience building and deploying GTM strategies with emphasis on packaging, positioning and messaging
• Experience representing and advocating for a variety of critical customers and working cross-functionally
• Experience explaining complex technical concepts to various business and technical audiences
• Extensive knowledge of digital media, video advertising and Ad Tech (e.g. DSPs, programmatic media, premium digital video, performance advertising, identity resolution)

Tech stack