Chicago, United States; Irvine, United States; Los Angeles, United States
Full job description
Viant is hiring a Senior Product Marketing Manager, GTM Content to lead sales content strategy and execution. Responsibilities include maintaining core pitch platforms, ensuring narratives align with product capabilities and market needs, partnering with Sales to prioritize content needs, coordinating cross-product solution stories, managing Highspot content system, conducting customer interviews, and sharing insights to improve sales materials. Requirements: 5+ years in Product Marketing or related sales-facing roles, strong AdTech knowledge (programmatic, DSPs, CTV), experience with sales enablement platforms like Highspot, ability to translate customer insights into messaging, excellent communication skills, strong cross-functional collaboration, and a Bachelor's degree. Benefits include fully paid health insurance, paid parental leave, and unlimited PTO. Salary range: $135,000 - $165,000. Locations: Chicago, IL; Irvine, CA; Los Angeles, CA.
What you'll do
Maintain and update Viant’s approved core pitch platforms including the Viant Narrative, Agency Pitch (Hold Co and Indy), and Vertical Pitches
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Ensure core narratives reflect current product capabilities, proof points, market priorities, customer needs, and approved positioning and roadmap
Serve as a trusted partner to Sales, prioritizing new business pitch, messaging, and collateral needs based on business impact and identifying recurring requests that can be solved through scalable content
Coordinate cross-product solution modules organized around customer problems, desired outcomes, and relevant Viant capabilities, partnering with Pod PMMs for accuracy and differentiation
Own the commercial content system and Highspot governance including organization, tagging, publishing, usage analytics, and archiving to improve seller productivity and content adoption
Conduct customer interviews and synthesize Gong and field insights to identify recurring problems, objections, buying criteria, and messaging opportunities
Share customer insights and content recommendations with Pod PMMs, Product, Sales leadership, and Design to continuously improve sales-facing materials
Requirements
5+ years of experience in Product Marketing, Sales Enablement, Solutions Marketing, Content Strategy, or a related sales-facing role
Strong understanding of AdTech, including programmatic advertising, DSPs, CTV, measurement, identity solutions, and the broader advertising ecosystem
Proven experience developing sales narratives, pitch decks, battlecards, solution stories, and other sales-facing content for B2B organizations
Experience managing sales enablement platforms such as Highspot, including content governance, organization, publishing, searchability, and adoption
Ability to translate customer and field insights from sources such as Gong, customer interviews, and sales feedback into compelling positioning, messaging, and scalable enablement
Exceptional writing, communication, and presentation skills, with the ability to simplify complex, cross-product capabilities into clear, differentiated sales narratives
Strong cross-functional collaboration, project management, and organizational skills, with the ability to influence Sales, Product Marketing, Product, Design, and executive stakeholders while managing multiple priorities
