Full job description
Raptive seeks a Senior Product Manager, Mobile Apps to lead product vision, roadmap, and execution for mobile app monetization across its publisher network. Responsibilities include developing app monetization capabilities (ad formats, SDK strategy, mediation, demand integrations, auction mechanics), optimizing revenue and user experience, defining infrastructure and integrations with the ad code platform, evaluating demand partners and programmatic technologies, and leading cross-functional teams. Requires 7+ years product management experience in mobile apps, digital media, or ad tech, strong knowledge of mobile app advertising and ad tech concepts (GAM, SSPs, DSPs, Prebid), familiarity with mobile ecosystems (iOS, Android), data-driven decision-making skills, agile experience, and a bachelor's degree. Salary range $160,000-$195,000 plus incentives. Location: New York, NY.
What you'll do
- Define and drive the product vision for mobile app monetization across a diverse publisher base
- Lead development of app monetization capabilities including ad formats, placements, SDK strategy, mediation, demand integrations, auction mechanics, experimentation, reporting, and optimization tools
- Maximize app ad revenue, fill, CPMs, auction efficiency, and long-term publisher value through data-driven product improvements
- Partner with engineering and product leaders to define infrastructure supporting app monetization and integration with broader ad code platform
- Evaluate demand partners, SDKs, mediation platforms, server-side technologies, and programmatic integrations for suitability
- Balance monetization goals with high-quality, privacy-aware app user experiences
- Define metrics, reporting, testing frameworks, and decisioning systems to evaluate app monetization performance and guide roadmap prioritization
- Work cross-functionally with engineering, business stakeholders, publisher-facing teams, and external partners to translate market needs and technical requirements into product priorities and successful launches
Requirements
- 7+ years of product management experience, ideally within mobile apps, digital media, advertising technology, monetization, or related technology businesses
- Proven track record of developing, launching, and scaling successful software products, preferably involving mobile app monetization or ad technology
- Strong understanding of mobile app advertising, including SDK-based monetization, mediation, in-app bidding, programmatic demand, ad formats, measurement, and app-specific UX considerations
- Familiarity with mobile app ecosystems, including iOS, Android, app stores, privacy frameworks, SDK implementation patterns, release cycles, and app performance considerations
- Strong knowledge of ad technology concepts such as GAM, SSPs, DSPs, header bidding, Prebid, auction dynamics, identity, targeting, and yield optimization
- Ability to define product requirements for technical infrastructure and partner effectively with engineering on architecture, tradeoffs, sequencing, and execution
- Excellent data analysis and data-driven decision-making skills, with comfort using performance data to identify opportunities, validate hypotheses, and prioritize roadmap investments
- Command of the product development lifecycle, from market analysis and problem identification to validation, solution development, go-to-market, launch, iteration, and optimization
- Strong prioritization skills and experience applying them in the development of a product roadmap
- Experience working in agile software development environments and collaborating closely with engineering teams to execute a product strategy
- Excellent communication skills, with the ability to align technical and non-technical stakeholders around a clear vision, roadmap, and success metrics
- Bachelor’s degree required
Tech stack
SDKsmediationin-app biddingGAMSSPsDSPsPrebidprogrammatic auctionsmobile app ecosystemsiOSAndroidapp storesprivacy frameworksSDK implementationanalyticsdata analysisexperiment frameworks
Benefits
Base salary range $160,000-$195,000Eligible for additional incentive compensationRecognized as a Fortune 100 Best Places To Work for 2025-2026Commitment to diversity, equity, and inclusionEqual opportunity employerAccommodation for individuals with disabilities