Sr. Marketing Programs & Operations Manager

What you'll do

• Build and maintain complex HubSpot workflows, automation rules, and lead routing logic
• Own the integration between HubSpot and other systems to ensure high-quality lead handoff to commercial teams
• Oversee marketing technology stack configuration, including forms, tracking scripts, and third-party tool integrations
• Execute technical components of ABM programs, including account-based list management and automated nurture infrastructure
• Maintain marketing database hygiene through regular cleanup, audience segmentation, and privacy-first compliance monitoring (GDPR, CCPA)
• Partner with Marketing teams to execute email campaigns and website updates within HubSpot
• Identify opportunities to introduce new platform capabilities and optimize existing workflows
• Document operational processes and SOPs for the marketing technology stack
• Provide technical support for website and event-related operations, including Splash integrations and GA4 tracking

Requirements

• 5-6 years of experience in Marketing Operations or a similar technical role
• Deep hands-on experience in HubSpot; familiarity with Marketo is a plus
• Strong proficiency with Salesforce and its integration with Marketing Automation Platforms (MAP)
• Proficiency in managing marketing data, including UTM governance and lead lifecycle stages
• Experience with project management tools such as Monday.com
• Analytical mindset with ability to troubleshoot technical integration issues and data discrepancies
• Detail-oriented with a focus on process documentation and data integrity
• Collaborative team player who thrives in cross-functional environments
• Excellent communication skills, particularly translating technical requirements for non-technical stakeholders

Tech stack

Benefits