Social Media Manager

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Full job description

AppLovin is hiring a Social Media Manager for Gist, a new consumer social app. The role involves owning social strategy and execution across platforms like Instagram, TikTok, Threads, and Substack. Responsibilities include creating platform-native content, working with creators and influencers, growing audience engagement through experimentation, partnering with performance marketing, tracking content performance, and spotting trends. Candidates should have 2-3+ years of social media or content growth experience, proven success growing an audience from zero, fluency with AI tools, strong writing and editing skills, and comfort working in a fast-paced, ambiguous environment. This is a full-time mid-level marketing role based in Palo Alto, California.