SMB Sales Specialist - Criteo GO

What you'll do

• Own end-to-end conversion journey for scored priority leads from first contact through first successful campaign and initial performance review
• Run structured discovery to understand prospect’s business model, objectives, and readiness
• Guide advertisers through onboarding and campaign creation using a coach, not operator approach
• Track funnel metrics (lead → qualified → onboarded → first spend → first success milestone)
• Partner with Marketing and Operations to improve lead scoring, routing rules, and conversion playbooks
• Collect structured feedback on onboarding, billing, or campaign setup friction points and share with GO Commercialization team
• Act as trusted point of contact for early-stage Criteo GO customers, setting expectations on support level
• Collaborate with Growth Marketing on lead handover rules, SLAs, and feedback on lead quality
• Work with Lifecycle Marketing and Client Enablement to align onboarding flows, email cadences, Help Center content, and training modules
• Coordinate with Customer Care and AI Agent Manager to define triage rules between onboarding, technical issues, and AI/support handling
• Provide prioritized feedback to Product Managers and UX Designers on onboarding flow, campaign setup, or reporting experience drop-offs

Requirements

• 2-4 years of experience in SMB sales, pre-sales, or account management in SaaS, AdTech, or self-serve B2B product
• Strong track record on conversion and activation KPIs
• Entrepreneurial mindset, flexible, adaptive and proactive
• Comfortable managing high volume inbound conversations with short sales cycles
• Ability to prioritize using lead scores, intent signals, and revenue potential
• Product-led and consultative approach, preferring to guide customers to self-serve and use automation
• Fluent in digital marketing fundamentals including performance media, funnels, attribution basics, feeds or pixels
• Data-driven and comfortable working to targets such as lead-to-signup rate, signup-to-first-campaign rate, time-to-first-value, and early retention
• Thrives in fast-moving, evolving environment with ambiguity
• Strong communication skills with SMB founders/marketers and internal stakeholders

Tech stack

Benefits