SFMC Lead at Merkle | AdTechTalent
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Merkle
SFMC Lead
SFMC Salesforce CRM SQL AMPscript API Integration SOAP REST JavaScript SSJS HTML CSS Marketing Cloud Customer Journeys Data Cloud Campaign Management CRM Lead Management Consent Management Digital Transformation Marketing Automation
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Join Merkle and work on a role built for experienced AdTech operators.
Quick snapshot
Bengaluru, India
Full-time
Full job description Technical Lead with 6+ years experience required. Must have over 5 years leading Salesforce Marketing Cloud (SFMC) implementations and strong expertise in SFMC integrations with Salesforce CRM and other platforms. Proficient in SQL (Oracle, SQL Server, PostgreSQL), API integrations (SOAP, REST), AMPscript, HTML, CSS, SSJS, and JavaScript. Responsibilities include configuring advanced Marketing Cloud web forms, building automations and customer journeys, managing journey optimizations, code review and testing, client engagement, training, and supporting campaign management processes. Requires strong communication, problem-solving skills, and a bachelor's degree in engineering. Salesforce Marketing Cloud certifications required. Experience with Salesforce CRM, Lead Management, Consent Management, and Data Cloud segmentation preferred. Work location is Bengaluru, India.
What you'll do Lead SFMC implementations Configure and build advanced Marketing Cloud web forms Build and configure automations for data processing and CRM updates Similar jobs
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Complete campaign activities during initial development stages Requirements More than 5 years of experience in leading SFMC implementations Understanding of SFMC integration with platforms like SFDC, Salesforce CRM, CRM Expertise and experience in SQL (Oracle / SQL Server / PostgreSQL) Experience with API Integrations – SOAP, REST Strong communication skills Problem solving and result orientation Excellent in AMPscript, HTML, CSS Knowledge of MC Connect (to CRM, DC, MCI, etc) Ability to configure custom advanced MC web forms Advanced knowledge of AMPscript Ability to write SSJS, JavaScript Practical knowledge of HTML, CSS, JavaScript Experience building and configuring automations for data processing and CRM updates Experience building and configuring customer journeys Experience managing complex journey optimizations Experience in code review and testing (SIT and UAT) Engage with clients to derive requirements and consult on best practices Train clients on Salesforce CRM/Marketing Cloud/Data Cloud capabilities Understanding of CRM data and Salesforce CRM platform Understanding of Lead Management, Consent Management, Customer 360-view Segment creation in Data Cloud Ability to review SQL/SAS code for marketing campaigns Experience interfacing with internal teams and managing client requests Ability to customize and optimize campaign management process Bachelor's degree or higher in Engineering Salesforce Marketing Cloud Certifications Tech stack Salesforce Marketing Cloud (SFMC) Salesforce CRM SQL Oracle SQL Server PostgreSQL SOAP API REST API AMPscript HTML CSS SSJS JavaScript SAS Java VB C# PHP
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Company
Merkle Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Industry
Business Consulting and Services
Website
https://www.merkle.com
Posted
2 months ago
Category: Programmatic
New York, US • 4 months ago
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