SF Data Cloud consultant

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Full job description

Looking for a Salesforce Data Cloud expert with hands-on experience in implementation and administration. Must have strong knowledge of Data Streams, DLOs, DMOs, Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation, and Activation Targets. Experience with AI-driven segmentation, propensity modeling, Next Best Action use cases, and predictive audiences for churn, cross-sell, upsell, and customer lifetime value is required. Must be skilled in integrating Salesforce Data Cloud with CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data. Strong SQL skills and understanding of customer data architecture and Customer 360 concepts are essential. Experience with APIs, ETL, data validation, troubleshooting, and governance is needed. Familiarity with Tableau, Power BI, and omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media is preferred. Good to have experience with Google Ads, Meta, DV360, Adobe RT-CDP, Segment, Tealium, and Marketing Cloud Next. Preferred certifications include Salesforce Certified Data Cloud Consultant, Salesforce Marketing Cloud Consultant, and Salesforce AI Associate. The candidate should be able to independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.