AdTechTalent
Marketing5 days agoOn-site

Merkle

SEO Specialist

SEOcontent optimizationAIsearchkeyword researchtechnical SEOstructured datasite performanceinformation architectureScreaming FrogGA4GSCAhrefsLooker StudioHTMLCSSJavaScriptlog file analysisAI-driven search

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Stockholm, Sweden

Full job description

Merkle is hiring a mid-level SEO Specialist in Stockholm with 3+ years of SEO experience focused on content optimization. The role involves keyword research, content audits, managing SEO projects, optimizing landing pages, evaluating website health, driving SEO initiatives, supporting stakeholders with SEO strategy, and reporting. Candidates should have experience with SEO tools (Screaming Frog, GA4, GSC, Ahrefs, Looker Studio), solid understanding of HTML, CSS, JavaScript, familiarity with log file analysis and modern web stacks, and fluency in Swedish and English. The role emphasizes AI-driven search and preparing websites for LLM-driven discovery. Benefits include a focus on SEO content and strategy, working with next-generation SEO and AI, a clear career path, a collaborative team, and social perks.

What you'll do

  • Conduct keyword research, content audits, and manage content SEO projects
  • Optimise landing pages and ensure strong on-page fundamentals
  • Evaluate website health based on technical, structural and content best practices
  • Drive SEO initiatives from idea to implementation
  • Support key stakeholders with SEO insights, recommendations and strategy
  • Handle monthly & quarterly reporting for client portfolio
  • Help clients adapt to the future of SEO by incorporating AI-related considerations into audits, recommendations and optimization work (such as site structure, content signals and technical readiness for AI-driven search)

Requirements

  • Minimum 3 years of hands-on SEO experience, preferably with a strong focus on content
  • Experience with tools like Screaming Frog, GA4, GSC, Ahrefs, Looker Studio
  • Solid understanding of HTML, CSS and JavaScript (bonus if you can troubleshoot)
  • Familiarity with log file analysis, rendering challenges, and modern web stacks
  • Curiosity and enthusiasm for AI’s impact on search and user behaviour
  • Strong project management and structured work style
  • Fluency in Swedish and English

Tech stack

Screaming FrogGA4GSCAhrefsLooker StudioHTMLCSSJavaScript

Benefits

A role where SEO content & strategy is truly prioritisedThe opportunity to work hands-on with next-generation SEO and AI-driven searchA clear career path within Merkle’s performance frameworkA collaborative team that shares knowledge and lifts each otherBreakfast, lunch, social events, sportsA culture with high standards and low ego

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