Senior Vice President, Product Management – Activation Products responsible for leading product strategy, roadmap, and execution for Comscore’s activation product portfolio. Role includes advancing capabilities in audience activation, predictive audiences, brand safety, data partnerships, and platform integrations across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media, and CTV platforms. Requires translating customer needs and market trends into product priorities, partnering with cross-functional teams, supporting commercialization, and establishing governance for privacy and compliance. Must have 10+ years in product management or related fields with deep knowledge of programmatic workflows, ad tech, and commercial strategy. Experience with data rights, privacy, and regulated environments preferred. Location in New York, NY or Reston, VA. Salary around $275K, commensurate with experience.
What you'll do
Lead the product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio
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Requirements
10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field
Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios
Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models
Strong commercial acumen, with ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution
Experience working cross-functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership
Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs
Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred
Tech stack
programmaticDSPSSPDMPclean roomsdata marketplacesretail media platformsCTV platformsSaaSanalyticsdata science
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