Senior Vice President of Business Marketing

What you'll do

• Own strategy for marketing initiatives across real-time measurement solutions, audiences and insights
• Create, execute and measure full-funnel, account-based marketing plans
• Own product marketing and sales enablement including GTM planning and sales training
• Build and scale demand generation, lead management and email marketing programs
• Direct content strategy across website, blog, social channels, case studies, testimonials and video
• Oversee competitive and market intelligence and develop positioning and sales tools
• Collaborate with cross functional partners in branding, event management and sales support
• Lead and manage B2B marketing team and enhance creative, brand and event strategy
• Own tentpole owned events and sponsored/industry event calendar
• Represent Attain externally at industry events, conferences and panels
• Manage external agency and vendor relationships including PR and content
• Quantify marketing efforts and establish team-wide metrics for revenue outcomes
• Establish alignment with sales, product, technology and operational leadership
• Support internal stakeholders with communications, internal events and updates
• Provide thought-leadership related to 'The Outcome' and future publications
• Report performance metrics to executive leadership to identify growth opportunities

Requirements

• 10+ years of B2B marketing experience in the ad-tech industry
• At least 6+ years in a senior leadership role
• Start-up experience strongly preferred
• Deep understanding of the ad-tech industry
• Experience with account-based marketing and marketing automation
• Track record in demand generation and email marketing programs
• Experience owning product marketing and sales enablement
• Fluency across modern martech stack including AI functionality
• Exceptional leadership and managerial skills
• Strong analytical skills
• Ability to track marketing spend and evaluate results
• Excellent verbal and written communication skills
• Confident public speaker with strong industry presence
• Bachelor's Degree in Marketing, Business Administration or Communications

Tech stack