Senior Vice President, Business Development at Comscore, Inc. | AdTechTalent
business development3 days agoOn-site
Comscore, Inc.
Senior Vice President, Business Development
business developmentstrategic partnershipsplatform partnershipsdata licensingdigital mediaadvertising technologyaudience measurementprogrammaticsocial mediaretail mediaactivationmeasurementanalyticsrevenue-sharecommercial negotiationdigital data ecosystems
Key details
Salary
$225K – $275K
Employment type
Full-time
Seniority
Vp
Years experience
10+
Location
New York, US; Reston, United States
Full job description
Senior Vice President, Business Development role leading platform partnership strategy to expand distribution, adoption, usage visibility, and monetization of Comscore’s digital analytics, activation, targeting, and measurement products. Responsibilities include building and managing strategic partnerships, negotiating commercial terms, ensuring product usage visibility, evaluating partnership opportunities, acquiring digital data assets, and establishing partner operating models. Requires 15+ years experience in business development, strategic partnerships, data licensing, digital media, or related fields, with proven negotiation skills and strong understanding of digital media and advertising technology ecosystems. Salary range $225K-$275K. Locations: New York, NY or Reston, VA.
What you'll do
Develop and execute Comscore’s platform partnership strategy across priority media, advertising, activation, analytics, measurement, and delivery platforms
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Build and manage senior-level relationships with strategic platform partners to expand the availability and adoption of Comscore products
Strengthen Comscore’s position for integration, prioritization, and launch through understanding of partner roadmap processes and mobilization of internal stakeholders
Negotiate commercial structures, revenue-share models, usage-data rights, reporting requirements, renewals, amendments, and related partnership terms
Ensure Comscore has visibility into product usage, customer adoption, partner performance, revenue generation, and monetization opportunities
Evaluate platform partnerships and digital data opportunities based on strategic value, customer need, economics, scalability, rights, privacy requirements, and long-term business impact
Acquire, renew, license, or rationalize digital data assets where they directly support Comscore’s digital and cross-channel product strategy
Establish clear operating models for partner launch, governance, support, renewal, escalation, accountability, and ongoing performance management
Requirements
15+ years of experience in business development, strategic partnerships, platform partnerships, data licensing, digital media, advertising technology, audience measurement, corporate development, or related fields
Proven success negotiating complex commercial partnerships, platform distribution arrangements, revenue-share models, and data licensing agreements
Strong understanding of digital media and advertising technology ecosystems, including programmatic, social, retail media, activation, measurement, analytics, and delivery platforms
Experience influencing senior external partners and aligning internal cross-functional teams around strategic opportunities
Strong financial and commercial judgment, with the ability to evaluate partnership economics, implementation complexity, rights requirements, usage visibility, and margin impact
Experience with digital data ecosystems, including streaming, podcast, creator and social, audience, activation, or consumption data (preferred)
Tech stack
digital analyticsactivationtargetingmeasurementprogrammaticsocial mediaretail mediaadvertising technologydata licensingdigital data ecosystemsstreaming datapodcast datacreator dataaudience dataactivation dataconsumption data
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