The Technical Program Manager at adMarketplace leads complex advertiser-facing technical programs within Strategic Partnerships. Responsibilities include end-to-end coordination of technical programs, maintaining program plans, driving alignment across teams and advertisers, resolving blockers, managing dependencies, and ensuring clear technical decisions. The role requires partnering with Strategic Partnerships, Product, Engineering, and other teams to translate business needs into technical workstreams, lead discovery and requirements sessions, evaluate feasibility, and coordinate testing and launch readiness. The TPM maintains direct relationships with advertiser technical counterparts, facilitates communication, leads meetings, and participates in workshops and QBRs. The role also involves cross-functional coordination with Product, Engineering, Data Science, Supply, Campaign Management, and FP&A. Qualifications include 5+ years in technical program management or related roles, experience in ad tech or programmatic advertising, strong technical understanding of APIs and advertising infrastructure, stakeholder management skills, excellent communication, and familiarity with OpenRTB, SQL, and Jira. Bachelor's degree preferred. Compensation ranges from $160,000 to $180,000 plus bonus and equity. The position is full-time, on-site in New York, NY.
What you'll do
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Own end-to-end coordination and execution of complex advertiser-driven technical programs from discovery through launch
Establish and maintain program plans, milestones, dependencies, risks, decision logs, and delivery commitments
Drive alignment across internal teams and advertiser technical stakeholders on requirements, scope, ownership, and execution priorities
Identify blockers, conflicting assumptions, and gaps in requirements; drive resolution and escalate with recommendations
Coordinate interdependent technical workstreams and manage evolving requirements, scope changes, and delivery risks
Ensure technical discussions translate into clear decisions, actionable next steps, and measurable progress
Partner with Strategic Partnerships to understand advertiser objectives and translate business needs into structured technical workstreams
Lead technical discovery and requirements-alignment sessions with advertisers and internal stakeholders
Work with Product and Engineering to evaluate technical feasibility, solution options, implementation dependencies, and trade-offs
Identify and reconcile differences between advertiser requirements, commercial expectations, and proposed technical solutions
Maintain mutually understood requirements, acceptance criteria, and decisions throughout the program lifecycle
Coordinate technical testing, POCs, phased rollouts, and launch readiness with responsible teams
Establish and maintain direct working relationships with advertiser Technical Program Management, Product, and Engineering counterparts
Serve as primary point of contact for technical program coordination, requirements follow-up, and cross-company execution
Communicate proactively through Slack, email, and recurring working sessions to resolve open questions, dependencies, and blockers
Lead or facilitate recurring technical program meetings ensuring clear objectives, decisions, owners, and next steps
Participate in in-person technical workshops, offsites, and relevant QBRs to strengthen technical relationships and advance joint initiatives
Partner with Strategic Partnerships on advertiser-facing escalations, keeping account team informed of material technical developments and business implications
Coordinate technical program execution across Product, Engineering, Data Science, Supply, Campaign Management, FP&A, and other teams
Partner with Product on requirements, feature scope, prioritization dependencies, and roadmap alignment
Partner with Engineering on technical feasibility, implementation plans, testing, and delivery risks
Engage Supply and Campaign Management when technical initiatives affect publisher capabilities, inventory, campaign operations, or launch readiness
Engage FP&A when technical decisions or delivery dependencies affect revenue forecasts, investment requirements, or program economics
Ensure each function owns its respective deliverables and recommendations while maintaining an integrated view of overall program progress
Own technical program preparation and follow-through for recurring internal and external working sessions
Maintain a clear, accessible view of active programs including requirements, milestones, open decisions, dependencies, risks, and owners
Translate complex technical discussions into concise updates, recommendations, and decisions for business and executive stakeholders
Provide Strategic Partnerships with proactive visibility into delivery progress, commercial implications, and issues requiring their involvement
Establish repeatable processes for technical intake, requirements management, program tracking, and escalation
Use existing Product and Engineering systems wherever possible to improve accountability without creating unnecessary process
Requirements
5+ years of experience in technical program management, technical partnerships, solutions engineering, or related technical delivery roles
Experience independently leading complex, cross-functional technical programs from requirements discovery through delivery
Experience in ad tech, retail media, programmatic advertising, or a comparable API-driven technology environment
Strong technical understanding of APIs, integration architectures, data flows, and advertising or measurement infrastructure
Ability to translate ambiguous business objectives into clear technical requirements, actionable plans, and cross-functional decisions
Experience working directly with enterprise clients or external technical partners, including leading technical working sessions and managing partner dependencies
Ability to engage credibly with Product and Engineering on technical requirements, feasibility, architecture, and implementation trade-offs
Strong stakeholder management skills and ability to influence senior technical and business stakeholders without direct authority
Excellent written and verbal communication skills, including synthesizing complex technical discussions and articulating clear recommendations
Strong program management discipline including requirements tracking, risk management, dependency management, and stakeholder communication
Experience using Jira or comparable tools to manage technical programs
Comfortable navigating ambiguity, competing priorities, and evolving requirements while maintaining accountability for execution
Familiarity with OpenRTB, bidding systems, product feeds, attribution, event tracking, advertiser measurement, and SQL strongly preferred
Bachelor's degree preferred; technical or quantitative background a plus
Tech stack
APIsOpenRTBSQLJira
Benefits
Comprehensive healthcareWellness programsPaid time offCommuter benefits401k matchingSummer FridaysCatered lunchesFully stocked kitchenZogSports teamsHappy hoursCorporate retreatsRobust continuing education programManagement trainingRegular company-wide lunch and learnsWell-defined career paths
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