Senior Social Media Manager at Microsoft | AdTechTalent
Marketing2 days agoOn-site
Microsoft
Senior Social Media Manager
social mediasocial media managementLinkedInorganic socialpaid socialcontent strategyaudience engagementanalyticsmarketing automationAI marketingbrand governancecross-functional collaborationB2B marketingcampaign management
Key details
Salary
From $106K
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Atlanta, United States; Chicago, United States; Detroit, United States; New York, US; Redmond, United States
Full job description
Microsoft Advertising seeks a Senior Social Media Manager to develop and execute social media strategies aligned with brand and campaign priorities. Responsibilities include managing organic and paid social programs, creating platform-native content, leading cross-functional marketing initiatives, analyzing performance data, and ensuring compliance with brand and legal standards. Requires 6+ years experience in branding or product marketing, expertise in LinkedIn and social media platforms, strong analytical and communication skills, and knowledge of AI-enabled marketing practices. Position is full-time, on-site in multiple US locations with a base salary range of $106,400 to $203,600 depending on location.
What you'll do
Develop and execute social media strategies aligned to Microsoft Advertising brand, audience, and campaign priorities
Translate business, marketing, product, and brand objectives into audience-led social strategies, channel plans, and measurable outcomes
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Atlanta, United States; Chicago, United States; Detroit, United States; New York, US; Redmond, United States
Full-time
Use audience insights, social listening, performance data, and industry trends to identify opportunities and optimize channel and content strategies
Build reporting frameworks connecting content and channel performance to audience behavior, campaign objectives, and investment decisions
Manage organic and paid social media programs including editorial planning, content activation, publishing, community engagement, audience targeting, and performance optimization
Create platform-native content and social experiences to increase audience engagement, reach, and advocacy
Develop social copy, creative briefs, content recommendations, and multimedia assets aligned with audience needs and brand objectives
Create and/or support short-form video and multimedia content production when appropriate
Partner with product marketing, communications, events, executive communications, and campaign teams to transform strategic initiatives into impactful social content and experiences
Lead and coordinate complex, cross-functional marketing initiatives across diverse stakeholder groups
Build trusted relationships and communicate recommendations, insights, risks, and opportunities to stakeholders at multiple levels
Establish metrics, reporting frameworks, and performance reviews to measure business impact and marketing effectiveness
Analyze audience, channel, campaign, and content performance data to drive actionable recommendations and continuous improvement
Leverage social listening, analytics, publishing, campaign management, and marketing automation tools to inform decisions and improve outcomes
Apply testing, experimentation, optimization, and performance measurement practices to improve channel effectiveness and audience engagement
Drive operational excellence through planning, governance, workflow management, process improvement, and execution discipline
Manage competing priorities, dependencies, and risks while delivering complex initiatives to successful completion
Make thoughtful trade-offs and drive decisions that achieve business objectives
Utilize AI-enabled marketing workflows, automation, and responsible AI practices to improve efficiency, insight generation, personalization, and content quality
Ensure all social media activities align with Microsoft brand standards, accessibility requirements, privacy considerations, legal review processes, and platform best practices
Maintain governance frameworks for global corporate social channels and marketing programs
Apply editorial judgment and content review standards to protect brand reputation and ensure high-quality audience experiences
Requirements
6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development or equivalent experience
Master's Degree in Business, Marketing, Communications, or a related field, or equivalent experience (preferred)
Experience leading complex, cross-functional marketing initiatives in fast-paced environments
Experience managing stakeholders, competing priorities, and organizational ambiguity
Experience developing audience-led social media strategies for global B2B, advertising, media, or technology brands
Deep expertise in LinkedIn and strong knowledge of social media platforms including organic and paid social
Strong analytical capabilities leveraging audience insights, social listening, channel performance data, analytics, and marketing technology tools
Excellent communication, editorial, and content development skills including copywriting, creative briefing, content strategy, and multimedia content creation
Knowledge of brand governance, accessibility, privacy, legal review processes, and responsible AI-enabled marketing practices
Tech stack
LinkedInsocial media platformsorganic socialpaid socialcommunity engagementaudience targetingsocial listeninganalyticsmarketing automationAI-enabled marketing workflowsautomationresponsible AI practices
Benefits
Competitive base pay range USD $106,400 - $203,600 per year (varies by location)Additional compensation and benefits may be availableEqual opportunity employer with accommodations for disabilities and religious needs
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