Senior SEM Analyst

What you'll do

• Lead the creative ideation, content planning, and localization strategies for a top-tier global brand
• Ensure all creative assets meet high-quality standards and align with performance KPIs
• Oversee the end-to-end operations of a core client’s WeChat Official Account
• Ensure consistent, high-quality content output, brand alignment, and community engagement
• Collaborate with internal creative and media buying teams to execute high-frequency video and content campaigns across major social platforms
• Serve as the primary day-to-day contact for key client stakeholders
• Manage client expectations, present creative concepts, and deliver regular performance reports

Requirements

• Minimum of 3–5 years of experience in digital marketing or creative planning
• Hands-on experience managing paid campaigns on Xiaohongshu (RED), Douyin, and Tencent (WeChat) ecosystems
• Proven experience in social platform video ad placement
• Fluent/Excellent professional English and Mandarin (both written and spoken)
• Ability to pitch creative ideas, write reports, and lead meetings with global/native English-speaking clients
• Ability to translate client briefs into actionable, high-performing creative concepts
• Experience working in a fast-paced agency environment
• Ability to manage surging workloads and maintain high attention to detail under tight deadlines

Tech stack