Senior SEM Analyst

What you'll do

• Manage and execute end-to-end performance marketing campaigns across multiple bidding platforms including Douyin (Ocean Engine), Tencent Ads Manager, and OEM channels (Huawei, Xiaomi, OPPO, vivo)
• Conduct daily monitoring and granular optimization of accounts (bidding, creative testing, audience targeting) to meet and exceed client KPIs (CPI, CPA, ROI)
• Assist in developing media plans and channel strategies based on client budget expansion and performance goals
• Work closely with the creative team to provide data-backed insights for ad creative iterations, specifically for short-video content
• Prepare and present regular performance reports (daily, weekly, monthly) and provide actionable insights for further growth

Requirements

• Minimum 3+ years of hands-on experience in performance media buying or account optimization
• Expert-level proficiency in Douyin (Ocean Engine)
• Familiarity with Tencent Ads and OEM download channels
• Prior experience managing App-based clients (Education, Gaming, or Utility apps) is a strong plus
• Strong analytical skills with ability to interpret complex data sets and translate into optimization strategies
• Proactive learner who stays ahead of media trends and platform updates
• Ability to work under pressure in a fast-paced environment
• Fluent in Mandarin
• Strong working proficiency in English

Tech stack