AdTechTalent
Sales24 days agoRemote

Verve

Senior Sales Manager - Media (m/w/d)

salesFMCGretail mediacouponingCTVclosed-loop measurementpipeline managementforecastingAIadtech

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Germany - Remote

Full job description

Verve Retail Media (VRM) is seeking a mid-level sales professional with a hunter mentality to sell integrated shopper activation campaigns to FMCG brands. The role involves selling a combined product of digital visibility via in-store screens, coupon-driven activation at point of sale, and closed-loop measurement based on real sales data. Responsibilities include building and managing a sales pipeline, acquiring new customers and stakeholders, owning the full sales cycle from prospecting to closing, translating client goals into media and activation concepts, leveraging sales lift data and pilot results to grow recurring business, differentiating VRM from competitors, and providing market feedback to improve product and go-to-market strategy. The position reports directly to the CSO and works closely with media planning, ad operations, and data science teams. The role is full-time and remote based in Germany. Benefits include ownership of pipeline and revenue, direct access to senior leadership, AI-supported tools, and the opportunity to build a new media category in the German market.

What you'll do

  • Build, develop, prioritize, and forecast own sales pipeline
  • Acquire new customers and stakeholders and develop recurring partnerships
  • Own complete sales cycle from first contact to closing and handover to AdOps
  • Translate client goals into media and activation concepts including touchpoints, reach, target groups, mechanics like cashback and category triggers, and measurement approach
  • Use sales lift data and pilot results to convert test budgets into recurring volumes
  • Clearly differentiate VRM from competing retail media formats
  • Provide market feedback to product, pitch materials, and go-to-market strategy

Requirements

  • Hunter mentality with ability to win new revenue from FMCG brands
  • Experience selling integrated shopper activation campaigns
  • Ability to manage full sales cycle: prospecting, qualification, needs analysis, proposal, negotiation, closing
  • Capability to build and manage own sales pipeline with reliable forecasting
  • Translate customer goals into media and activation concepts
  • Use sales lift data and pilot results as proof points in pitches
  • Differentiate VRM from competing retail media formats
  • Provide market feedback to product, pitch materials, and go-to-market strategy

Tech stack

AIAdTechRetail MediaCouponingCTVClosed-Loop Measurement

Benefits

Ownership of pipeline, customers, and revenueDirect access to CSO and CEO for strategic customersProduct offering visibility, activation, and measurable impact to purchaseAI-supported tools and workflows to increase productivityOpportunity to build a new media category in the German market

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