Senior Programmatic Account Manager - Key Accounts

What you'll do

• Own day-to-day account management for a portfolio of key Media & Entertainment accounts across HoldCo agency partners and brand-direct teams
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities
• Ensure agency and brand teams effectively activate Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms during key windows
• Build trusted, senior-level relationships with programmatic, trading, strategy, analytics, and brand-side media stakeholders
• Lead executive business reviews focused on adoption, delivery, performance insights, and expansion
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for M&E campaigns
• Support partners through the full activation lifecycle: planning, audience building, activation, and QA
• Provide platform education and training on deploying Samba audiences within programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve challenges
• Serve as a senior feedback loop between key M&E accounts and internal teams to improve activation and workflow efficiency
• Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's solutions
• Represent Samba's audience products with deep subject-matter expertise and consultative approach
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex accounts

Requirements

• 5–8+ years of experience in account management, client services, or programmatic strategy roles, with a track record of owning strategic accounts
• Direct experience working with Media & Entertainment clients — studios, streamers, networks, or gaming brands — is strongly preferred
• Experience working at or closely with agency holding companies such as WPP, Omnicom, Publicis, Dentsu, or Havas, and/or directly with brand-side media teams
• Deep understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
• Background in programmatic trading or campaign management at a HoldCo, operating agency, or brand-direct team is a strong plus
• Familiarity with M&E-specific measurement needs — tune-in lift, theatrical attribution, franchise audience strategies — is a plus
• Strong executive communication and problem-solving skills with a proactive, consultative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and brand-direct workflows in the M&E vertical
• BA/BS with a focus on marketing, business, data, or related experience

Tech stack

Benefits