Senior Product Marketing Manager

What you'll do

• Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products
• Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content
• Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans
• Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions
• Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion
• Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture
• Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks
• Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies
• Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements
• Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors
• Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights
• Run continuous message testing and data-driven iterations to optimize market reception

Requirements

• 5–8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms
• Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue
• Experience building sales enablement tools (battlecards, pitch decks, talk-tracks) tailored to both enterprise brands and agency holding companies
• Comfortable utilizing modern PMM tooling and AI-powered workflows for market analysis and content creation
• Bachelor’s degree in Marketing, Business, or a related field
• Preferred: Direct experience marketing AI/ML-powered advertising products
• Preferred: Familiarity with product-led growth (PLG) motions alongside traditional enterprise sales cycles
• Preferred: Experience working across global or distributed teams to adapt GTM frameworks for localized regional markets

Tech stack