Boston, United States; Chicago, United States; New York, US; Washington, United States
Full job description
Senior Product Marketing Manager role responsible for go-to-market strategy, positioning, and commercial success of Perion’s buy-side adtech portfolio. Reporting to VP of Product Marketing, the role involves defining product positioning, developing demand narratives, understanding customer insights, orchestrating GTM strategies, coordinating cross-functional teams, optimizing pricing and packaging, enabling sales with collateral and tools, conducting win/loss analysis, improving sales velocity, tracking market and competitive intelligence, leveraging AI tools for insights, and running message testing. Requires 5-8+ years in product marketing within B2B adtech or digital media, proven GTM execution, sales enablement experience, comfort with AI-powered workflows, and a relevant bachelor's degree. Preferred experience includes marketing AI/ML advertising products, familiarity with product-led growth, and working with global teams. Salary range $120,000-$140,000 base plus bonus. Locations include Boston, MA; Chicago, IL; New York, NY; Washington, DC.
What you'll do
Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products
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Boston, United States; Chicago, United States; New York, US; Washington, United States
Full-time
Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content
Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans
Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions
Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion
Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture
Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks
Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies
Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements
Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors
Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights
Run continuous message testing and data-driven iterations to optimize market reception
Requirements
5–8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms
Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue
Experience building sales enablement tools (battlecards, pitch decks, talk-tracks) tailored to both enterprise brands and agency holding companies
Comfortable utilizing modern PMM tooling and AI-powered workflows for market analysis and content creation
Bachelor’s degree in Marketing, Business, or a related field
Preferred: Direct experience marketing AI/ML-powered advertising products
Preferred: Familiarity with product-led growth (PLG) motions alongside traditional enterprise sales cycles
Preferred: Experience working across global or distributed teams to adapt GTM frameworks for localized regional markets
Tech stack
AIMLprogrammatic advertisingadtechdigital media platformsproduct marketing management toolsAI-powered workflows
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