Full job description
Senior Product Manager, Social at Innovid responsible for strategy and measurable outcomes for social advertising product suite. Lead multi-quarter initiatives managing social advertising end-to-end, including creative production and trafficking capabilities. Integrate AI into social ad workflows and build intelligent tooling roadmaps. Collaborate with senior engineering, design, marketing, sales, and client success teams. Requires expert knowledge of social advertising ecosystems (Meta, TikTok, Snapchat, Pinterest, LinkedIn), experience with social ad products, AI/ML fluency, strong analytical and communication skills, and ability to manage complex product initiatives. Preferred 6+ years in B2B software, marketing tech, or ad tech with direct social platform experience. Benefits include competitive salary ($130k-$150k), full benefits, PTO, flexible schedule, parental leave, wellness programs, professional development, and more.
What you'll do
- Own and drive product strategy for social ads product area with a prioritized multi-quarter roadmap and clear success metrics
- Lead complex initiatives end-to-end from discovery through delivery and post-launch with accountability for business and client outcomes
- Own creative production and trafficking capabilities tailored for social advertisers
- Champion AI integration into social ad workflows by evaluating AI capabilities and building roadmap for intelligent tooling
- Assess customer feedback, market trends, and publisher ecosystem changes to identify opportunities and inform roadmap
- Communicate product strategy, roadmap, and trade-offs to senior stakeholders and executive leadership
- Produce and maintain product specs, partner with UX leaders on design, drive feasibility and timeline decisions with engineering, and shepherd features to market release
- Work cross-functionally with Product Marketing, Sales, Client Success, and Partnerships as subject matter expert
- Contribute to broader product team thinking and mentor associate or mid-level PMs
- Evolve use of AI in product development lifecycle
Requirements
- Expert-level knowledge of the social advertising ecosystem including publisher ad products, API structures, creative formats, and advertiser workflows across platforms such as Meta, TikTok, Snapchat, Pinterest, and LinkedIn
- Experience building or working on social advertising products or workflows
- Working familiarity with AI/ML concepts and ability to translate AI capabilities into product features
- Proficiency with product management tools and processes for analytics, customer feedback, feature prioritization, and roadmapping
- Strong analytical skills to define success criteria and drive product decisions
- Experience working with engineering teams to define, scope, and prioritize complex requirements across multi-quarter initiatives
- Excellent written and verbal communication and executive presentation skills
- Ability to make confident decisions, navigate ambiguity, and course-correct as needed
- Track record of driving customer-centric roadmaps delivering measurable business outcomes
- Preferred: 6+ years in B2B software, marketing tech, or ad tech
- Preferred: Direct experience building products for or with social publisher platforms
- Preferred: Hands-on experience designing or shipping AI-powered features
- Preferred: Experience leading go-to-market for new products or major features
- Preferred: Experience working with advertising platform and technology APIs
Tech stack
AIMLsocial advertising platformsMetaTikTokSnapchatPinterestLinkedInproduct management toolsplatform analyticssocial publisher APIsDSP integrationsmeasurement and attribution vendors
Benefits
Open Paid Time Off (PTO)Flexible scheduleCompany holidaysPaid parental leaveCompetitive salaryFull benefits packageReferral bonusesRecognition awards401(k) with company matchCompany HSA contribution up to $2,400Medical/Dental/Vision/Pharmacy coverageHealth Savings Account (HSA)/Flexible Spending Account (FSA)Mental health supportLife & Disability insuranceFamily planning & fertility benefitsPet insuranceLegal & ID theft protectionRetirement planningMedicare assistanceEmployee Assistance Program (EAP)Company-paid subscriptions to wellness services (Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare)Wellness seminarsCompanywide health challenges with prizesProfessional development with dedicated Talent Development teamEmployee Resource Groups (ERGs)Philanthropy & awareness programsMentorship programsIn-office and virtual events & celebrationsVolunteer & donation opportunitiesInnovative and collaborative work environmentHigh visibility role with uncapped commissions and growth potentialOffices in major cities worldwideUnlimited snacksCross-company collaboration