Senior Product Manager, Social at Innovid responsible for owning strategy and driving measurable outcomes for social advertising product suite. Lead multi-quarter initiatives covering end-to-end management and optimization of social advertising. Partner with senior engineering and design leaders, drive cross-functional alignment, and shape AI and automation integration in social ad workflows. Requires expert knowledge of social publisher ecosystem (Meta, TikTok, Snapchat, Pinterest, LinkedIn), experience building social advertising products, AI fluency, strong analytical and communication skills, and ability to manage complex product initiatives. Preferred 6+ years experience in B2B software, marketing tech, or ad tech. Benefits include competitive salary ($145,000-170,000), full benefits, PTO, flexible schedule, parental leave, 401(k) match, wellness programs, professional development, and more. Location: United States.
What you'll do
Own and drive product strategy for social ads product area with prioritized multi-quarter roadmap and success metrics
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Own creative production and trafficking capabilities tailored for social advertisers
Champion AI integration into social ad workflows by evaluating AI capabilities and defining AI-powered product features
Assess customer feedback, market trends, and publisher ecosystem changes to identify opportunities and inform roadmap priorities
Communicate product strategy, roadmap, and trade-offs to senior stakeholders and executive leadership
Produce and maintain product specs, partner with UX leaders on design, drive build feasibility and timelines with engineering, and shepherd features to market release
Work cross-functionally with Product Marketing, Sales, Client Success, and Partnerships as a subject matter expert
Contribute to broader product team thinking and mentor associate or mid-level PMs
Evolve the use of AI in the product development lifecycle
Requirements
Expert-level knowledge of the social advertising ecosystem including publisher ad products, API structures, creative formats, and advertiser workflows across platforms such as Meta, TikTok, Snapchat, Pinterest, and LinkedIn
Experience building or working on social advertising products or workflows
Working familiarity with AI/ML concepts and ability to translate AI capabilities into product features or workflows
Proficiency with product management tools and processes for platform analytics, customer feedback, feature prioritization, and roadmapping
Strong analytical skills to define success criteria and use data to drive product decisions
Experience working with engineering teams to define, scope, and prioritize complex requirements across multi-quarter initiatives
Excellent written and verbal communication and executive presentation skills
Ability to make confident decisions, navigate ambiguity, and course-correct as needed
Track record of driving customer-centric roadmaps that deliver measurable business outcomes
Preferred: 6+ years relevant experience in B2B software, marketing tech, or ad tech
Preferred: Direct experience building products for or in partnership with social publisher platforms
Preferred: Hands-on experience designing or shipping AI-powered features such as LLMs, ML-based recommendations, or automation
Preferred: Experience leading go-to-market for new products or major features
Preferred: Experience working with advertising platform and technology APIs
Open Paid Time Off (PTO)Flexible scheduleCompany holidaysPaid parental leaveCompetitive salaryFull benefits packageReferral bonusesRecognition awards401(k) with company matchCompany HSA contribution up to $2,400Medical/Dental/Vision/Pharmacy coverageHealth Savings Account (HSA)/Flexible Spending Account (FSA)Mental health supportLife & Disability insuranceFamily planning & fertility benefitsPet insuranceLegal & ID theft protectionRetirement planningMedicare assistanceEmployee Assistance Program (EAP)Company-paid annual subscriptions to wellness services (Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare)Wellness seminars and health challenges with prizesProfessional development with dedicated Talent Development teamEmployee Resource Groups (ERGs)Philanthropy & awareness programsMentorship programsIn-office and virtual events & celebrationsVolunteer & donation opportunitiesInnovative and collaborative work environmentHigh visibility role with uncapped commissions and growth potentialOffices in major cities worldwideUnlimited snacksCross-company collaboration
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