TripleLift
Associate Director, CRM Development
Chicago, United States; Detroit, United States; New York, US; Toronto, Canada•4 months ago
$130K – $150K
salesforceapexlightning web components
Product2 months agoOn-site
AppsFlyer
Senior Product Manager - Attribution
product managementbig dataSaaSAPIsdata pipelinesattributionmobile marketingprivacyAIdigital marketingB2B
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Herzliya, Israel
Full job description
AppsFlyer seeks a Senior Product Manager for the Attribution product team. The role involves managing the product lifecycle of attribution algorithms and APIs, advancing digital marketing measurement, leading product strategy in a privacy-first environment, collaborating with engineering and data teams, and partnering with top clients and strategic partners. Requirements include 5+ years in product management of complex B2B SaaS, strong technical knowledge of big data and APIs, ability to create data-driven product strategies, and ownership mindset.
What you'll do
- Manage the product lifecycle of the attribution domain from discovery and definition through to execution, go-to-market (GTM), KPI measurement, and continuous optimization
- Advance digital marketing measurement addressing shifts driven by AI, conversational search, and changing media consumption patterns
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