AppsFlyer seeks a Senior Product Manager to lead the Web Attribution product, expanding from mobile to web measurement. The role involves owning the product end-to-end, defining roadmaps for web performance measurement including multi-touch attribution, web analytics, and ad network integrations. The candidate will lead privacy-first measurement approaches, collaborate with R&D teams, ad networks, and platform partners, and work cross-functionally with Sales, Customer Success, Solutions, and Marketing. Responsibilities include customer engagement and prioritization of initiatives. Requirements include 5+ years in product management in data-heavy B2B SaaS, experience with measurement or analytics products, strong analytical and stakeholder management skills, and excellent communication. Bonus points for familiarity with web measurement tools, attribution models, privacy challenges, cross-platform measurement, and technical background in web development or data science.
What you'll do
Own the Web Attribution product end-to-end from discovery, strategy, execution, launch, adoption and continuous improvement
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Define and drive roadmap for web performance measurement including attribution of channels to web conversions, multi-touch, web analytics, reporting, ad network integrations and optimization postbacks
Lead in a privacy-first world building durable measurement through first-party data, probabilistic and modeled approaches, and partner integrations
Work closely with R&D teams (Backend, Frontend, Data Engineering, Data Science) to build scalable, high-performance measurement products
Work with ad networks and platform partners to build and expand web integrations for granular, independent attribution and conversion data
Partner with Sales, Customer Success, Solutions and Marketing on positioning, competitive strategy, pricing and adoption
Engage directly with customers to validate direction and drive adoption
Drive prioritization in a high-demand environment with multiple stakeholders and competing initiatives
Requirements
5+ years of product management experience, ideally in data-heavy B2B SaaS environments
Proven experience building and scaling measurement, analytics, or performance marketing products
Strong analytical mindset with ability to define KPIs, interpret data, and use data to guide product decisions
Experience working closely with engineering and data teams on complex, scalable systems
Ability to operate in ambiguity and bring structure to complex problem spaces
Strong stakeholder management skills and experience working cross-functionally in large organizations
Excellent communication skills, able to explain complex measurement concepts to technical and non-technical audiences
Passion to solve, build, and provide real value to customers
Bonus: familiarity with web measurement ecosystem, attribution models, privacy-related measurement challenges
Bonus: experience with web-to-app, cross-device or cross-platform measurement
Bonus: technical background in web development, analytics, data science, or engineering
Tech stack
web analyticstag managersconversion APIsmulti-touch attributionprobabilistic modelingdata sciencebackendfrontenddata engineeringdata science
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