Mountain View, United States; New York, US; Redmond, United States
Full job description
Microsoft Advertising is hiring two Senior or Principal Product Managers focused on Diagnostics and Keywords to lead AI-driven advertiser intelligence experiences. Responsibilities include developing product strategy and roadmaps, defining AI-powered solutions, owning success metrics, customer advocacy, cross-functional leadership, and go-to-market efforts. Diagnostics role focuses on diagnosing campaign issues using AI; Keywords role focuses on keyword intelligence and planning using AI. Required qualifications include a Bachelor's degree and 5+ years in product management with digital advertising experience. Preferred qualifications include 8+ years experience, product launch experience, strong analytical skills (SQL/KQL), and experience building AI-powered or agentic experiences. Salary ranges vary by role and location. Locations: Mountain View, CA; Redmond, WA; New York, NY.
What you'll do
Develop and communicate the strategy and roadmap for Diagnostics Experiences or Keyword Intelligence, Recommendations, and Agentic Planning.
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Determine the right solution for each experience ensuring accuracy, explainability, and actionability while upholding responsible AI principles and advertiser trust.
Own success metrics end to end and use instrumentation and experimentation to continuously improve.
Represent the product to customers, understand their needs, and champion those needs internally.
Navigate ambiguity, make prioritization decisions, and drive alignment across engineering, design, data science, support, sales, marketing, business development, and legal.
Lead go-to-market efforts with marketing and sales to drive adoption and measurable advertiser impact.
For Diagnostics: Diagnose root causes of campaign issues and define checks and signals leveraging AI.
For Keywords: Understand keyword scenarios, apply AI to identify monetization and growth opportunities, and power agentic multi-turn planning experiences.
Requirements
Bachelor’s Degree AND 5+ years experience in product/service/program management including experience developing digital advertising products, especially demand/buying side features such as optimization, targeting, bidding & budget and conversion tracking OR equivalent experience.
Bachelor’s Degree AND 8+ years experience in product/service/program management including experience developing digital advertising products, especially demand/buying side features such as optimization, targeting, bidding & budget and conversion tracking OR equivalent experience.
3+ years experience taking a product, feature, or experience to market (e.g., design, product-market fit, and launch).
5+ years experience improving product metrics for a product, feature, or experience (e.g., growing adoption, engagement, customer retention, or business impact).
Strong analytical skills and comfort working directly with data — able to dig into datasets, form hypotheses, validate root causes, and translate findings into product decisions (SQL/KQL or equivalent a plus).
Experience building AI-powered or agentic experiences (LLMs, agent frameworks, or recommendation/guidance systems), including defining success metrics and running evaluations for non-deterministic systems.
Experience using customer insights and experimentation, and collaborating across Design, Engineering, and Data Science to deliver customer-facing products.
