Microsoft Global Media Team seeks a Senior Paid Media Activation Manager to lead in-house paid social media strategy, planning, campaign execution, and operational governance. Responsibilities include hands-on activation, campaign optimization, analytics, stakeholder communication, managing activation infrastructure, governance standards, and driving automation and operational readiness. Required qualifications include a Bachelor's degree or equivalent experience with 4+ years in media/marketing/advertising; preferred qualifications include 7+ years paid social activation experience, 5+ years process improvement experience, knowledge of media financial operations, and proficiency with social media platforms (Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, TikTok) and social media management tools like Sprinklr. Strong analytical, communication, and stakeholder management skills required. Location: Redmond, Washington, United States. Salary range: USD $106,400 - $203,600 per year (U.S.); higher in SF Bay area and NYC.
What you'll do
Lead hands-on paid social activation, optimization, and reporting for high-profile, business critical, quick-turn campaigns
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Own strategic operating model for in-house paid social activation infrastructure including platforms, processes, governance frameworks, and operational capabilities
Collaborate with Paid Media Director, Channel Specialists, Analytics, Digital Brand Safety, Finance Operations, and platform/ad tech partners to ensure strategic and compliant activations
Define and evolve operational governance standards across social media platforms, advertising accounts, business managers, handle ownership, access controls, payment methods, data integrity, and compliance
Identify opportunities to use automation, AI, workflow tools, and process redesign to reduce manual effort and improve accuracy
Lead operational readiness planning for new platform capabilities, campaign types, testing initiatives, and media innovations
Establish operating rhythms, documentation, training programs, and governance mechanisms to strengthen operational excellence
Requirements
Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience
Masters Degree in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience
7+ years hands-on paid social activation experience, preferably within an agency environment
7+ years experience supporting large-scale in-house media organizations or agency activation operations
5+ years experience driving process improvement, operational transformation, automation, or scale initiatives within a complex organization
Experience with media financial operations, procurement processes, payment governance, budgeting, spend management, or cross-charge frameworks
Knowledge of native platform governance, audience planning tools & suite of ad products including Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok
Proficient analytical, problem-solving, and program management capabilities
Proficient written and verbal communication skills, including executive-level communication
Experience administering and governing enterprise social media management platforms such as Sprinklr
Proven ability to influence stakeholders and drive alignment across multiple teams without direct authority
Experience implementing automation, workflow technologies, AI-enabled solutions, or operational process redesign initiatives
Familiarity with enterprise governance, risk management, compliance controls, and access management processes
Campaign execution excellence: launch high-profile paid social campaigns accurately, on time, and aligned with strategy, budgets, platform requirements, and brand-safety standards
Performance optimization: establish consistent optimization rhythm identifying actionable opportunities across audiences, creative, placements, bidding, and campaign structure
Operational governance and integrity of paid social activation ecosystem, reducing operational risk, platform access issues, compliance gaps, and campaign readiness challenges
Supportive environment to bring your authentic self to workOpportunities to gain new experiences, stretch skills, and grow careerMentorship and training in media and emerging areas like AICulture of continuous learningCertain roles may be eligible for benefits and other compensation
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