Microsoft's Global Media Team seeks a Senior Media Strategy Manager to lead paid media strategy, planning, and campaign execution. Responsibilities include developing full-funnel media plans across digital and traditional channels, leading large-scale campaigns, driving media innovation, leveraging data-driven insights, and collaborating with cross-functional teams. The role requires expertise in paid social, search, programmatic, video, audio, and emerging media, as well as experience with AI, machine learning, automation, and privacy-centric data solutions. Candidates should have a Bachelor's degree with 4+ years or equivalent experience, preferably a Master's with 6+ years, and 8+ years coordinating media strategies and campaign measurement. Experience in gaming or consumer-facing media is a plus. The position is full-time, on-site in Redmond, WA, with a salary range of $106,400 to $203,600 annually in the U.S., higher in select metro areas.
What you'll do
Develop innovative, full-funnel media plans that drive business growth, customer engagement, and brand impact across digital and traditional channels
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Lead high-visibility campaigns at scale across paid social, search, programmatic, video, audio, OOH, and emerging media platforms
Drive media innovation by identifying new opportunities and testing emerging technologies
Translate customer insights, audience intelligence, and campaign performance into actionable strategies
Partner with Marketing, Product, Engineering, Analytics, Data Science, MarTech, Finance, and Agency teams to align media investments with strategic priorities
Advance first-party data activation and measurement using customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions
Apply emerging capabilities such as generative AI, machine learning, and advanced automation to enhance planning, optimization, measurement, and campaign execution
Build trusted partnerships across matrixed teams and create alignment around shared goals
Manage investments effectively, maintain brand safety standards, and deliver campaigns with integrity and compliance
Foster a culture of continuous learning, experimentation, curiosity, innovation, and diverse perspectives
Requirements
Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years' experience in media, marketing, or advertising on the client or agency side OR equivalent experience
Master's Degree in Business, Advertising, Marketing, or Communications related field AND 6+ years' experience in media, marketing, or advertising on the client or agency side OR equivalent experience
8+ years of experience coordinating media strategies with product, marketing, analytics, agency, and executive stakeholders
8+ years of experience in designing campaign measurement frameworks before launch
8+ years in consumer-facing media, marketing, gaming, entertainment, technology, or subscription businesses
Experience supporting Xbox, PlayStation, Riot Games, EA, Activision Blizzard, Epic Games, Roblox, Twitch, Discord, Steam, or similar gaming/media ecosystems
Experience managing large-scale media budgets and optimizing investment allocation across channels
Experience supporting AAA, console, PC, cloud gaming, mobile gaming, or subscription-based gaming services is a plus
Subject matter expertise across paid social, paid search, programmatic, video, audio, display, and emerging media channels
Proficient understanding of customer journey mapping and buyer behavior
Demonstrated executive communication and storytelling skills
Comfortable leveraging AI, automation, and advanced analytics to improve media outcomes
Supportive environment to bring your authentic self to workOpportunities to gain new experiences, stretch your skills, and grow your careerMentorship and training in media and emerging areas like AICulture of continuous learningDiversity & inclusion focusCompetitive salary and benefits (details at https://careers.microsoft.com/us/en/us-corporate-pay)
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