Microsoft's Global Media Team seeks a Senior Media Strategy Manager responsible for leading paid media strategy, planning, and execution of campaigns. The role involves developing innovative media plans across digital and traditional channels, leading large-scale campaigns, driving media innovation, and applying AI and data-driven approaches to optimize media outcomes. The candidate will collaborate with cross-functional teams to align media investments with business goals and manage media budgets with accountability. Required qualifications include a bachelor's degree or equivalent experience with 4+ years in media or marketing, preferably 8+ years coordinating media strategies and campaign measurement. Experience in gaming/media ecosystems and expertise in paid social, search, programmatic, video, and audio channels is expected. The position is full-time, on-site in Redmond, Washington, with a salary range of $106,400 to $203,600 annually in most U.S. locations.
What you'll do
Develop innovative, full-funnel media plans driving business growth, customer engagement, and brand impact across digital and traditional channels
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Champion data-driven decision making by translating customer insights, audience intelligence, and campaign performance into actionable strategies
Partner with Marketing, Product, Engineering, Analytics, Data Science, MarTech, Finance, and Agency teams to align media investments with strategic priorities
Advance first-party data activation and measurement using customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions
Apply emerging AI, machine learning, and automation capabilities to enhance planning, optimization, measurement, and campaign execution
Build trusted partnerships across matrixed teams and create alignment around shared goals and business outcomes
Manage investments effectively, maintain brand safety standards, and deliver campaigns with integrity, compliance, and accountability
Foster a culture of continuous learning, experimentation, curiosity, innovation, and diverse perspectives
Requirements
Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years' experience in media, marketing, or advertising on the client or agency side OR equivalent experience
Preferred: Master's Degree in Business, Advertising, Marketing, or Communications related field AND 6+ years' experience in media, marketing, or advertising on the client or agency side OR equivalent experience
8+ years of experience coordinating media strategies with product, marketing, analytics, agency, and executive stakeholders
8+ years of experience in designing campaign measurement frameworks before launch
8+ years in consumer-facing media, marketing, gaming, entertainment, technology, or subscription businesses
Experience supporting Xbox, PlayStation, Riot Games, EA, Activision Blizzard, Epic Games, Roblox, Twitch, Discord, Steam, or similar gaming/media ecosystems
Experience managing large-scale media budgets and optimizing investment allocation across channels
Experience supporting AAA, console, PC, cloud gaming, mobile gaming, or subscription-based gaming services is a plus
Subject matter expertise across paid social, paid search, programmatic, video, audio, display, and emerging media channels
Proficient understanding of customer journey mapping and buyer behavior
Demonstrated executive communication and storytelling skills
Comfortable leveraging AI, automation, and advanced analytics to improve media outcomes
Supportive environment to bring your authentic self to workOpportunities to gain new experiences, stretch skills, and grow careerMentorship and training in media and emerging areas like AICulture of continuous learningDiversity & inclusion empowermentCompetitive salary rangeAdditional benefits and compensation as applicable
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