Microsoft Global Media Team seeks a Senior Media Strategy Manager to lead paid media strategy, planning, and execution of campaigns. Responsibilities include developing full-funnel media plans across digital and traditional channels, leading large-scale campaigns, driving media innovation, championing data-driven decision making, partnering with cross-functional teams, advancing first-party data activation, applying AI and machine learning in media, ensuring operational reliability and responsible advertising, and fostering continuous learning. Requires 8+ years experience in media, marketing, or advertising with expertise in paid social, search engine marketing, programmatic buying, offline and digital media channels, data-driven tactics, and project management. Bachelor's degree required; Master's preferred. Location: Redmond, Washington. Salary range: $106,400 - $203,600 (typical U.S.), higher in SF Bay Area and NYC.
What you'll do
Develop innovative, full-funnel media plans that drive business growth, customer engagement, and brand impact across digital and traditional channels
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Lead high-visibility campaigns at scale across paid social, search, programmatic, video, audio, out-of-home (OOH), and emerging media platforms
Drive media innovation by identifying new opportunities, testing emerging technologies, and partnering with media platforms, agencies, and industry leaders
Champion data-driven decision making by translating customer insights, audience intelligence, and campaign performance into actionable strategies
Partner with Marketing, Product, Engineering, Analytics, Data Science, MarTech, Finance, and Agency teams to align media investments with strategic priorities
Advance first-party data activation and measurement capabilities using customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions
Explore the intersection of media, AI, and technology applying generative AI, machine learning, and advanced automation to enhance planning, optimization, measurement, and execution
Influence and inspire without authority, building trusted partnerships across matrixed teams and creating alignment around shared goals
Ensure operational reliability and responsible advertising practices by managing investments effectively, maintaining brand safety standards, and delivering campaigns with integrity and compliance
Foster a culture of continuous learning and experimentation encouraging curiosity, innovation, and diverse perspectives
Requirements
Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience
Preferred: Masters Degree in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience
8+ years experience in media, marketing, or advertising on the client or agency side
8+ years experience working across offline paid media channels (broadcast TV, cinema, print, audio, out of home [OOH])
8+ years experience working across digital media channels (pay-per-lead, social, SEM, programmatic buying, addressable TV)
8+ years experience using data-driven media tactics including advanced targeting models, measurement and learning plans, making optimizations based on data
8+ years experience in search engine marketing campaigns (keyword governance, ad copy creation, audience targeting)
8+ years paid social experience (Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, YouTube)
Tech stack
paid socialsearch engine marketingprogrammatic buyingaddressable TVbroadcast TVcinemaprintaudioout-of-home (OOH)data-driven media tacticsadvanced targeting modelsmeasurement and learning planscustomer data platformsCRM ecosystemscloud analyticsclean room technologiesprivacy-centric solutionsgenerative AImachine learningadvanced automation
Benefits
Supportive environment to bring your authentic self to workOpportunities to gain new experiences, stretch skills, and grow careerMentorship and training in media and emerging areas like AICulture of continuous learningEmbrace and champion diversity & inclusionCelebrate successes at every level of leadership
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