Senior Marketing Operations Specialist

What you'll do

• Manage and optimize marketing automation in HubSpot, including workflows, lists, forms, and campaign tracking
• Oversee end-to-end lead management including capture, scoring, lifecycle stages, and routing to Sales
• Build and maintain marketing dashboards and reports to track funnel performance and campaign impact
• Ensure CRM data accuracy, conduct regular audits, and resolve data or sync issues across systems
• Manage integrations between marketing platforms and CRM, including troubleshooting data flow and field mapping
• Identify and implement process improvements and automation opportunities
• Leverage AI/LLM tools to enhance lead enrichment, segmentation, and reporting workflows
• Collaborate with Marketing, Sales, and RevOps teams to improve lead handoff, reporting, and operational efficiency

Requirements

• 2–5 years of experience in Marketing Operations or Marketing Automation
• Strong hands-on experience with HubSpot (Marketing Hub and CRM)
• Strong understanding of lead lifecycle management and funnel stages
• Experience building reports and dashboards for marketing performance
• Strong understanding of system integrations, APIs, and data sync processes
• Hands on experience using AI or LLM based tools in marketing workflows or automation
• Experience working with reporting platforms such as Google Looker Studio, Google Analytics, or other BI/reporting tools
• Working knowledge of Salesforce CRM to collaborate effectively with Sales teams
• Experience working in the AdTech or SaaS industry
• High attention to detail and strong problem-solving skills
• Comfortable working with data and reporting tools

Tech stack

Benefits