Senior Marketing Manager

What you'll do

• Manage and optimize organic social media strategy supporting brand awareness, product launches, industry events, and executive thought leadership
• Monitor and measure social media performance and optimize audience growth and engagement
• Manage and optimize owned channels and digital properties ensuring consistent brand and user experience
• Partner with internal stakeholders and external agencies to support SEO, website enhancements, digital experiences, and campaign launches
• Provide executive social media strategy and execution support
• Execute and quality assure integrated marketing campaigns across email, web, webinars, events, paid media, and social channels
• Manage marketing operations including campaign calendars, project plans, marketing automation, CRM workflows, audience segmentation, and campaign governance
• Build scalable processes and workflows while monitoring campaign performance, data quality, and optimization opportunities
• Manage and optimize marketing budget and related billing/invoicing; partner with Finance and Accounting for budget management and forecasting
• Build dashboards and reports measuring campaign performance, pipeline contribution, marketing ROI, and business impact
• Leverage AI, automation, and analytics to improve reporting, operational efficiency, and marketing performance
• Support planning and execution of hosted events, sponsorship activations, industry conferences, and internal events
• Coordinate logistics for site visits, venue walk-throughs, planning meetings, and onsite event support
• Manage event timelines, budgets, vendors, venues, catering, AV, shipping, travel, staffing, and production/logistics details
• Coordinate event orders and onsite materials including signage, giveaways, name badges, swag, and attendee materials
• Provide onsite support across operational needs and adapt quickly in fast-paced event environments
• Maintain event documentation, budget, processes, calendars, and project trackers to improve scalability and efficiency
• Responsible for event recaps and measurement to inform future planning
• Partner cross-functionally with Brand Marketing, Growth Activation, Product Marketing, Sales, Product, Business Development, Revenue Operations, and external partners to execute integrated marketing initiatives
• Drive collaboration and operational efficiency through scalable processes, automation, and continuous improvement

Requirements

• 7+ years of experience in digital marketing, marketing operations, campaign management, or integrated marketing within a B2B technology environment
• Experience in adtech, martech, SaaS, digital media, AI, or performance marketing is strongly preferred
• Experience managing corporate websites, social media, integrated marketing campaigns, and digital content
• Hands-on experience with marketing automation, CRM platforms, CMS platforms (Webflow preferred), Google Analytics, and marketing reporting tools
• Strong project management, communication, and organizational skills with the ability to manage multiple priorities and cross-functional stakeholders
• Experience using AI tools and automation to improve campaign execution, reporting, and operational efficiency
• Comfortable operating in a fast-paced, collaborative environment with evolving priorities
• Experience managing budget and collaborating with Finance and Accounting teams preferred

Tech stack

Benefits