Senior Manager, Product Marketing

What you'll do

• Own product marketing strategy for an assigned group of products, solutions, and strategic initiatives
• Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering
• Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response
• Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs
• Ensure products are launched, understood, adopted, sold effectively, and positioned to achieve their commercial potential
• Build repeatable templates, standards, intake processes, launch frameworks, messaging systems, governance mechanisms, and operating rhythms to improve Product Marketing consistency and scale
• Develop and maintain differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences
• Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams
• Own the competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations
• Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, and company leadership
• Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims
• Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings
• Define launch objectives, audience strategy, positioning, commercial implications, readiness requirements, dependencies, risks, and measurement plans
• Establish clear roles, decision points, timelines, and accountability across multiple teams
• Assess launch readiness and recommend whether, when, and how products should be introduced to the market
• Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions when outcomes do not meet expectations
• Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders
• Synthesize fragmented market signals into clear implications for product strategy, roadmap prioritization, positioning, and commercialization
• Represent customer, market, and commercial considerations in product planning and strategic decision-making
• Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned
• Provide leadership with clear recommendations, tradeoffs, and points of view

Requirements

• 3 to 5+ years of product marketing experience, ideally in a B2B, advertising, media, marketplace, SaaS, or technology environment
• Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes
• Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities
• Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims
• Experience leading cross-functional product launches and managing complex workstreams, dependencies, decisions, timelines, and stakeholders
• Strong written communication skills, with the ability to create crisp, executive-ready, customer-ready, and sales-ready materials
• Ability to operate in ambiguity, impose structure, and move work forward across multiple stakeholders
• Strong project management skills, with the ability to manage launches, workstreams, timelines, inputs, feedback, and approvals
• Analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations

Benefits