The Senior Product Marketing Manager will own product marketing strategy and commercialization for a group of adMarketplace products and solutions. Responsibilities include defining target audiences, value propositions, competitive differentiation, and go-to-market strategies. The role requires leading cross-functional GTM planning, managing product launches, monitoring performance, and representing market and customer insights in product planning. Required qualifications include 3-5+ years of product marketing experience in B2B, advertising, media, marketplace, SaaS, or technology, strong commercial orientation, experience in positioning and messaging, project management skills, and analytical judgment. Preferred qualifications include experience in search advertising, retail media, AI, and sales enablement. The position is full-time, on-site in New York, with a salary range of $130,000 to $170,000 plus bonus and equity. Benefits include healthcare, wellness programs, paid time off, commuter benefits, 401k matching, summer Fridays, catered lunches, and career development programs.
What you'll do
Own product marketing strategy for an assigned group of products, solutions, and strategic initiatives
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Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering
Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response
Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs
Ensure products are launched, understood, adopted, sold effectively, and positioned to achieve their commercial potential
Build repeatable templates, standards, intake processes, launch frameworks, messaging systems, governance mechanisms, and operating rhythms to improve Product Marketing consistency and scale
Develop and maintain differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences
Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams
Own the competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations
Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, and company leadership
Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims
Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings
Establish clear roles, decision points, timelines, and accountability across multiple teams
Assess launch readiness and recommend whether, when, and how products should be introduced to the market
Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions when outcomes do not meet expectations
Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders
Synthesize fragmented market signals into clear implications for product strategy, roadmap prioritization, positioning, and commercialization
Represent customer, market, and commercial considerations in product planning and strategic decision-making
Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned
Provide leadership with clear recommendations, tradeoffs, and points of view
Requirements
3 to 5+ years of product marketing experience, ideally in a B2B, advertising, media, marketplace, SaaS, or technology environment
Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes
Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities
Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims
Experience leading cross-functional product launches and managing complex workstreams, dependencies, decisions, timelines, and stakeholders
Strong written communication skills, with the ability to create crisp, executive-ready, customer-ready, and sales-ready materials
Ability to operate in ambiguity, impose structure, and move work forward across multiple stakeholders
Strong project management skills, with the ability to manage launches, workstreams, timelines, inputs, feedback, and approvals
Analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations
Benefits
Comprehensive healthcareWellness programsPaid time offCommuter benefits401k matchingSummer FridaysCatered lunchesFully stocked kitchenZogSports teamsHappy hoursCorporate retreatsRobust continuing education programManagement trainingRegular company-wide lunch and learnsWell-defined career paths
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