Senior Manager - B2B Marketing role at Affle 3i Limited based in Bangalore. Responsible for leading business marketing for a business unit including brand building, demand generation, product marketing, sales enablement, and thought leadership. Develop and own B2B marketing plans aligned with business priorities. Strengthen brand positioning and market relevance. Lead strategic marketing initiatives and thought leadership programs. Collaborate with sales to build demand generation and account-based marketing programs. Support product marketing and sales enablement with messaging and assets. Manage events and partner marketing aligned with business goals. Own marketing calendar and lead cross-functional projects. Required 7-9 years B2B marketing experience preferably in adtech, martech, SaaS or technology-led B2B environments. Strong skills in CRM, marketing automation, campaign measurement, storytelling, project and stakeholder management. Preferred experience includes digital advertising ecosystem, programmatic advertising, DSPs, CTV, and account-based marketing.
What you'll do
Develop and own the quarterly and annual B2B marketing plan aligned with business priorities, customer needs and growth opportunities
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Own programs end-to-end from identifying business opportunity and defining narrative to managing stakeholders, coordinating execution, planning amplification and measuring impact
Partner with relevant organizations, measurement providers and technology partners to build credible, insight-led initiatives
Ensure thought leadership translates into meaningful customer engagement and commercial conversations
Work with sales leadership to identify priority customer segments, strategic accounts and commercial opportunities
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Develop integrated campaigns that strengthen awareness, consideration and sales opportunities among high-value prospects
Partner with marketing operations to leverage CRM data, audience segmentation and marketing automation for targeted outreach and nurturing
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Develop a strong understanding of the business's products, capabilities, target customers and competitive differentiation
Translate technical capabilities into clear value propositions, compelling narratives and customer use cases
Partner with product and sales teams to support go-to-market initiatives and the launch of new solutions
Develop and maintain sales-enablement assets including solution narratives, sales presentations, customer case studies, competitive positioning and proof points
Gather insights from sales conversations, customer feedback and competitive activity to continuously improve messaging
Support sales teams in addressing common customer objections, barriers to adoption and emerging market opportunities
Define an events and partnerships plan aligned with business priorities, target accounts and customer engagement objectives
Lead marketing strategy for owned events, industry sponsorships, customer workshops, executive roundtables and partner-led initiatives
Collaborate with shared events and operations teams to deliver high-quality experiences
Identify opportunities for partnerships that strengthen market credibility, customer access and demand creation
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Own the integrated marketing calendar ensuring programs are focused, prioritized and aligned with commercial objectives
Work collaboratively with shared digital, social, creative, events and marketing operations teams to deliver planned initiatives
Independently lead cross-functional projects managing stakeholders, dependencies, timelines, budgets and deliverables
Establish relevant KPIs and track the impact of marketing programs on brand engagement, customer relationships, sales effectiveness and business outcomes
Use data and customer feedback to continuously refine marketing priorities and improve program performance
Bring rigor, attention to detail and strong execution discipline to every initiative
Requirements
7–9 years of core B2B marketing experience, preferably in adtech, martech, SaaS, enterprise technology or another technology-led B2B environment
Experience contributing to and owning integrated B2B marketing programs spanning brand building, demand generation and sales enablement
Experience independently leading strategic marketing projects from concept and planning through cross-functional execution and measurement
Strong understanding of B2B customer journeys, buying considerations, account engagement and the role of marketing in driving commercial outcomes
Proven experience in developing customer-facing marketing programs, events, partnerships or thought leadership initiatives
Strong storytelling and messaging capabilities, with ability to translate complex products into clear, commercially relevant narratives
Experience working closely with sales, product and business stakeholders
Working knowledge of CRM, marketing automation, campaign performance and measurement
Excellent written and verbal communication, project management and stakeholder management skills
Tech stack
CRMmarketing automationcampaign performance measurementprogrammatic advertisingDSPsCTVperformance advertisingmeasurement and attributionAIgenerative AI
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